How to Measure Your Social Media ROI Using Google Analytics

social media how toDo you want to understand your social media return-on-investment (ROI)?

Are you tracking the customer journey in Google Analytics?

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.

measure social media roi

Find steps to measure social media ROI with Google Analytics.

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How to Create a Social Support Team for Free

social media how toDo you have customers seeking support via social media?

Are people talking about your company online?

Many companies simply can’t afford to hire a social support team.

So what are your options to manage these conversations with little to no resources?

Keep reading for tips on how you can create a free or low-cost social support team.

Why You Need a Social Support Team

The NM Incite 2012 State of Social Customer Support Report shows that 47% of social media users are turning to social care.

For those who think their customers aren’t using social media, the 2013 Infinite Dial Report from Edison Research revealed that 62% of Americans have a social media profile on one or more social networks, up from 56% in 2012.

Further, the number of casual social media users is declining. “Approximately 71 million Americans check their social networks several times a day, up from 58 million in 2012.”

social habit graph

Research shows 71 million Americans have the social habit.

Whether companies are ready or not, customer service requests on social media networks are coming.

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Measuring Social Media: How to Determine Your ROI

Are you trying to measure your social media return on investment (ROI)?

Do you need to measure the social performance of your business?

To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital.

Nichole shares why so many businesses struggle to determine the ROI of their social media activities and what’s really important in your social media measurement.

You’ll learn the most important steps that all marketers should take when thinking about social ROI.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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5 Reasons You Should Measure Social Media Return on Investment

social media viewpointsAre you wondering if measuring social media return on investment (ROI) is important?

Do you cringe when you think about putting together another report?

You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results.

Do I Really Need to Measure ROI?

Let’s start by addressing the elephant in the room. Is ROI the right measure of success for social media?

There are many who would argue that a financial return doesn’t show the true value of social media for the organization. I would agree that ROI doesn’t paint the full picture.

However, the bottom line is that executives and business owners sleep, eat, and breathe ROI. It has been the measure of success since the beginning of their careers and while we can jump up and down and tell them it isn’t a complete picture, they aren’t going to believe it until they see it.

Therefore, it’s time to get serious about ROI, but that doesn’t mean that you should sacrifice other types of metrics that help to round out the story. You need both and this is why.

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5 Ways Social Media Can Increase Your Revenue From Existing Customers

social media how toAre you using social media to keep your existing customers happy?

Do you want to figure out how to drive revenue from existing customers through the social channel?

This post will give you 5 tips to gain more revenue from your existing customers using social media.

Why Focus on Existing Customers?

For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage others in dialogue.

There are two types of strategies that revolve around existing customers on the social media channel. The first is to offer customer service help through the social channel. We’ve seen excellent examples of this with Comcast and Boingo, which have successfully addressed customer concerns through social media.

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5 Tips for Moving Social Media Leads Into the Sales Funnel

social media how toHave you been able to turn your fans and followers into active prospects?

Are you interested in monetizing the social media channel?

Keep reading for five tips to turn fans and followers into a revenue channel.

But first…

Do Fans Mean Business?

Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands.

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9 Social Media Marketing Tips From the Pros

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

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Businesses to Fully Embrace Social Media In 2012

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

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5 Tips to Sell Your Blog

social media viewpointsDo you wonder if your blog has the potential for a big payoff?

Here are 5 tips to position your blog to attract corporate buyers.

The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments.

But for many, it may seem like selling your blog isn’t even a remote possibility. Perhaps you’re still trying to figure out how to make it attractive for readers.

As you consider what’s next for your blog, start thinking like an entrepreneur and recognize that your blog has the potential to earn income like any other business.

Here are tips to take your blog to the next level, while making it more attractive for corporate buyers.

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