social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Reddit Announces New Ad Offering: Reddit introduced Promoted User Posts, a new ad offering that gives marketers the ability to sponsor user-generated posts on Reddit’s platform. According to the announcement from Reddit, this new ad offering “will essentially let an advertiser identify an organic post that they find especially relevant to their brand or product and promote that in the Sponsored unit.” In turn, the author of the post will be notified and asked to give their expressed “opt-in approval” before their post can be used as part of a branded initiative. Reddit confirmed that the Promoted User Posts “will go live on Thursday, August 4.” In the meantime, the site is preparing for this update by “speaking with mod teams ahead of time before any user promoted posts go live in their subreddits.”

areddit promoted user post ad

Reddit offers this “hypothetical example” of its upcoming Promoted User Posts and notes that “Jenga is not a real advertiser at this time.”

Tumblr Launches Ads and Announces Monetization Features: Tumblr announced that “later this year,” its users will be able to “start making money from their blogs” with ads. While this “opportunity will be available to any eligible Tumblr,” the site assures users that they will have the option to “turn off on blog advertising in settings if [they are] not comfortable with it.” Tumblr is “still working out the details of the partner program,” so no launch date has been announced yet.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Adds Audience Restrictions to Facebook Live: Facebook rolled out “the ability to target live videos to only stream to certain ages, genders, languages or locations of viewers” with its Graph API v2.7 update. This capability makes “live streaming more accurate and relevant,” but is currently limited to users who post Live videos to Facebook through the platform’s API. A Facebook spokesperson confirmed to Marketing Land that this includes “media companies, professional creators and brands using software to send the stream that’s shot using fancy cameras or game and screencasting tools” rather than typical users “livestreaming within Facebook’s app.” In addition to audience restrictions, Facebook added continuous live video, enhanced page insights, ad placement updates, and new daily ad budget logic in this latest update.

Periscope Introduces Replay Highlights, Embedding, and Live Autoplay: Periscope introduced three new features “to make it easier for you to discover and watch the broadcasts that you’re interested in.” These new features include Highlights, “which automatically generates a short trailer for every Periscope broadcast” and the ability to embed Periscopes “anywhere on the web by simply embedding the Tweet.” Periscope also rolled out autoplay for live broadcasts on Android. According to the Periscope blog, “live broadcasts will autoplay in the Watch Tab and Global Feed without sound, so you can see what’s happening around the world immediately when you open Periscope.” Replay highlights are currently available on iOS and Android. Live autoplay is available now on Android and is “coming soon” to iOS.

periscope highlight feature

Periscope is “introducing a new feature called Highlights, which automatically generates a short trailer for every Periscope broadcast.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Improves YouTube Ad Experience: Google introduced two new ecommerce features on YouTube that give retailers “more control over branding” on TrueView for shopping ads. The new features include companion banners, “a new interactive banner appearing next to the video that lets viewers scroll through products while the video is playing next to it”; and product picker, which “lets advertisers easily choose and prioritize which of their products are featured as cards in a TrueView for shopping campaign.” These updates are rolling out “globally beginning now where TrueView for shopping is available.”

youtube companion banners

TrueView companion banners on YouTube appear next to the video and let viewers scroll through products while the video is playing next to them.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Introduces Memories Feature: “Memories is a new way to save Snaps and Stories on Snapchat.” This new feature creates “a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!” This new feature provides a default camera roll for snaps, searchability by captions or recognizable objects, and a way to keep sensitive content private. Memories also allows users to access previously shot photos and videos saved in Memories “to create new Stories… or even combine different Stories into a longer narrative.” Snapchat is “rolling out Memories selectively over the next month or so.” It will eventually be available globally on iOS and Android.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Announces Upcoming Changes to News Feed Rankings: Facebook announced upcoming changes to the news feed ranking that favor updates from your friends and family, but “may cause reach and referral traffic to decline for some Pages,” depending on the sharing habits of their unique audience. According to the Facebook Newsroom site, “the specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.” Facebook recommends that page owners simply continue to “post things that their audience are likely to share with their friends,” citing its publishing best practices as a guide for this.

Pinterest Introduces New Shopping Products: A year after rolling out buyable pins on mobile, Pinterest claims that it has “learned a lot about how people on Pinterest shop” and have used these insights “to develop some new products” that make shopping from the site much easier. In addition to making buyable pins available on the web, Pinterest is adding a versatile new Shopping Bag feature where customers “can add multiple products from different merchants” and rolling out two new ways for pinners “to discover new products that fit their tastes.” These include merchant profiles for businesses and the ability to “tap the visual search icon at the top of any Pin and explore the dots to see similar Pins.”

pinterest shopping features

Pinterest has “learned a lot about how people on Pinterest shop” and “used these insights to develop some new products” launching this week.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

YouTube Brings Live Streaming to Mobile: YouTube will be “bringing the power of live video to creators everywhere” with the launch of live streaming on its mobile app. Mobile live streaming on YouTube “will have all the features your regular videos have – you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses.” YouTube launched this new capability to a select group of users at VidCon and “will be rolling it out more widely soon.”

youtube mobile live video

YouTube launched mobile live streaming with select partners including The Young Turks at VidCon and “will be rolling it out more widely soon.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

New Targeting Tools Make Pinterest Ads More Effective: Pinterest added three new targeting options to let marketers and businesses target the delivery of promoted pins by combining their own business data with the data Pinterest collects on its users. The new targeting options include customer list retargeting, website visitor retargeting, and lookalike targeting. Businesses that work with Pinterest’s current Marketing Developer Partners “will be able to target these audiences by the end of the month.” To make it easier for businesses to onboard their data, Pinterest is “also working with Epsilon and LiveRamp.”

YouTube Launches YouTube Director: YouTube announced the release of a suite of products designed to let business owners create video ads from their phones.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Updates Stories and Discover Pages: “The Discover page now features a Pinterest-style mason grid of tiles, while the Stories page now combines the two rows of static Discover channels and Live Stories into one scrollable row of non-friend content.” TechCrunch reports that this recent update makes “professionally made and community-curated content just as attractive as what friends share on the app” and “should make building the channels more lucrative for publishers.”

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social media research

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Announces New Business Tools: Instagram unveiled new business profiles, which feature a Contact button, access to insights, and the ability to turn well-performing posts into ads from within the Instagram app. According to the Instagram for Business blog, these new business tools will “make growing a business on Instagram that much easier.” The company confirmed that “business profiles, insights and the ability to promote will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.”

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