What the New Digg Means For Your Business
Digg has been notorious for driving a server-crashing influx of traffic to web properties worldwide. The social news site has been able to drive anywhere from 1,000 to over 1.3 million page views in mere days.
Reportedly 70% of Digg’s user base have blogs, which when promoted to popularity are picked up by other bloggers, driving additional traffic. This helps websites attain additional exposure.
Why the New Digg for Your Business?
The new Digg will allow publishers to grow a targeted following much like Twitter, without having to promote content to Digg’s front page. When you submit (or Digg) your content, it will be exposed to your following on their My News page (see below).
New Studies Show Marketing Power of Facebook
November of 2009 was a big month for Facebook. And it’s not just consumers who are leveraging this titanic network. Check out these crazy statistics.
ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.
This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.
And the impressive stats don’t stop there. ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November. Considering how big the “online world” actually is in terms of web pages, this was no small feat! Check out this image:
Top 10 Easy Steps to Starting a Business Blog
Though they had been around for many years, blogs burst on the scene as a hot marketing tool around 2003 when marketers discovered easy-to-use blogging platforms like Blogger, Typepad, and WordPress.
However, just because anyone can set up a blog, doesn’t mean everyone should, and many professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging.
Over 50 percent of blogs are abandoned within the first 90 days. While this isn’t really important if you’re writing a personal diary, political or celebrity blog, it is very important if you start a blog for your business and don’t keep posting on it consistently and with purpose.
When a prospect lands on a blog that hasn’t been updated in months, it’s akin to walking into a vacant store with busted windows and dust blowing in. It’s just not pretty; and it doesn’t look good for you, your business reputation and your branding.
Don’t let that happen to you. Start right, start smart and follow a few suggested guidelines. First, let’s review some basics:
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