Reputation can affect purchase decisions and influence the growth or decline of a business.
Many businesses are using social media to develop online reputations, manage and respond during a crisis and monitor the conversation to prevent future crises.
Try searching your company and product names to make an assessment of your online reputation. What do you see in the top 10 search results?
What follows are three tips to help you manage your reputation with social media.
#1: Establish Your Online Reputation
When someone Googles your brand name, your business should be sitting right there on the first page waiting for the user. And yourbrandname.com shouldn’t be the only branded search result.
Twitter, Facebook, LinkedIn and other social brand pages should assist in owning the first search engine results page. Especially if you have a common name, owning your brand name search queries is important for users to find the right information.
No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth.
You know, those customers who are expressing their complaints on social media.
It just happens.
Things break, problems come up and employees have bad days. But it’s how you handle it that separates you from everyone else.
Remember: Negative word of mouth is an opportunity.
A great response strategy can convert angry and upset customers into loyal, raving fans. The rule of thumb is that while unhappy customers talk to 5 people, formerly unhappy customers you win back talk to 10.
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?
As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.
It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.