social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Audience Optimization for Publishers: Facebook’s new Audience Optimization is “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.”

facebook audience optimization

“This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.”

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social media how toAre you looking for ways to supercharge your social media efforts?

Have you considered native ads?

Native ads not only help build your social followers and boost social engagement, they also drive high-quality consumers to your branded content.

In this article you’ll discover what native ads are and how to integrate them into your social media marketing.

use native ads

Discover how to support your social media marketing with native ads.

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Adds Ability to See All Data in Single Reporting View: “Now you can see all data you send to one Google Analytics property in a single reporting view, regardless of the collection method you use or where the data comes from.”

google analytics multi device behavior

“If you send data from the web and from a mobile app to one property, both data sets appear in your reports.”

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