Facebook Hashtags: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Launches Clickable Hashtags: Clickable hashtags are rolling out on Facebook. “When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.”

facebook hashtags

"Similar to other services like Instagram, Twitter, Tumblr or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion."

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Getting Started With the New Myspace: What Businesses Need to Know

social media how toIf you keep up with social media news, you may be interested in the relaunch of Myspace.

Are you wondering if Myspace is a place for your business?

In this article, I will look at what types of businesses can use the new Myspace and how to create a great profile with the new layout.

Please note that the new Myspace is in beta mode—you can request an invite here or keep an eye out for invite offers from friends.

What is the New Myspace?

In case you missed it, here is the preview video of what the new Myspace has to offer.

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Myspace has rebranded itself as a social entertainment network—connecting the Gen Y audience to their favorite music, celebrities, TV, movies and games.

They are also home to Myspace Music, which helps major, independent and unsigned artists reach new audiences.

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Study Highlights Growing Social Media Addiction

social media researchAre you addicted to Facebook or Twitter? As social media continues to grow, details are starting to surface about people’s behaviors and consumption of information in the social space.

As marketers learn more about the “how, when and where” of social users, we can better understand how to optimize our marketing efforts.

Here are two studies that drill down on “how we act” and “what we want” in the world of social networking.

#1: Are We Addicted to Social Media?

A recent independent study by Retrevo Gadgetology revealed some interesting stats about our love for social media sites. The study asked 1,000 users the “when, where and what” regarding social media sites like Twitter and Facebook. The stats suggest we just might be completely addicted to social networking (raise your hand if you tweet from the bathroom!).

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5 New Studies Show Facebook a Marketing Powerhouse

social media researchWhen you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.

And if you work for a business or own one, it’s likely that social media marketing is on your radarMore and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.

Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.

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Social Media Differences Among Teens, Boomers and Moms: New Study Findings

social media research

Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.

Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.

In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.

Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.

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Everything You Need to Know About LinkedIn

Did you join LinkedIn because someone you know invited you and you didn’t want to hurt his or her feelings, but now you’re wondering why you did it?

Guess what? If you wrinkle your nose in disgust when someone mentions “social media,” LinkedIn is for you!

Because LinkedIn is not like MySpace and Facebook. It’s not where teenagers post pictures of their high school prom or their latest beach party.

LinkedIn was built for professionals who want to use their existing and future social networks to build a career. And for companies that want to find qualified employees. And for job-hunters.

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5 Ways to Make Video a Social Experience

Video is very hot and there’s a strong social media connection.  Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?

What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.

Why Video Now?

The demand for video is already proven:  U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.

The demand for video in a social setting is clearly growing:  Nielsen reports that online video viewing on social networking sites was up 98% in 2009.

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11 Mind-Blowing Reasons Your Business Needs Facebook

Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business? In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout.  And businesses are beginning to catch on.

Interesting research shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. And that’s a big deal for your business.

Here are 11 vital reasons your business needs to be involved with Facebook:

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Social Media Marketing: An Hour a Day

Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.

And the result was a detailed marketing plan for that channel.

Suppose the marketing channel was social media? And suppose he only charged you $30?

Would you accept his offer? I thought you might.

The consultant is Dave Evans, a communications expert who now focuses on using social media to market goods and services. His 400-page book is Social Media Marketing an Hour a Day. Here’s a comprehensive review of some of the main tips from this excellent book.

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