Are you wondering how the blogging can help your business?
To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Joe shares his blogging story and how sharing free content grew his business. You’ll learn how blogs can grow your email list, why multi-author blogs may be worth exploration and how to widen your professional network.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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There are a number of unique challenges when it comes to writing content for multi-author blogs.
For example, you may be in a position where you need to give feedback to your contributors, or you may be wondering how to leverage the audiences of your individual writers to drive more overall traffic to your blog.
Here are 4 power tips you can implement on your blog to make sure your writers get the feedback they need and provide your blog maximum exposure at the same time.
#1: Use a Screenshot Utility to Provide Feedback to Writers
On a typical WordPress blog, you can see a revision history for any given article. That’s a list of versions of the article being written, based on incremental changes that are made from one version to the next.
If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”.
When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results.
This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog.
What is rel=”author”?
Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image:
Are you wondering how some bloggers find success and why others struggle to survive?
If so, keep reading as I reveal five tips and techniques that have helped large blogs (such as Social Media Examiner) grow into influential and widely read publications.
First, Rethink What it Means to Blog
When I started Social Media Examiner back in October 2009, I made the decision not to call our site a blog.
Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.
You’ll also learn how a multi-author blog can help your business and what you need to know to develop one.
Be sure to check out the takeaways below after you watch the video.