Blogging: A Business Model for Growth

Do you blog for business?

Are you wondering how the blogging can help your business?

To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing.

Joe shares his blogging story and how sharing free content grew his business. You’ll learn how blogs can grow your email list, why multi-author blogs may be worth exploration and how to widen your professional network.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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4 Tips to Better Manage Multi-Author Blogs

social media how toDo you have more than one person writing for your blog?

There are a number of unique challenges when it comes to writing content for multi-author blogs.

For example, you may be in a position where you need to give feedback to your contributors, or you may be wondering how to leverage the audiences of your individual writers to drive more overall traffic to your blog.

Here are 4 power tips you can implement on your blog to make sure your writers get the feedback they need and provide your blog maximum exposure at the same time.

#1: Use a Screenshot Utility to Provide Feedback to Writers

On a typical WordPress blog, you can see a revision history for any given article. That’s a list of versions of the article being written, based on incremental changes that are made from one version to the next.

revision history

Revision history for a WordPress blog article.

The trouble is, although these versions give you the time and date that changes were made, they don’t tell you the actual changes that were made.

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How to Add Google Author Tags to Your Blog for Improved Search Results

social media how toDoes Google know you’re the author of the content you publish online?

If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”.

When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results.

This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog.

What is rel=”author”?

Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image:

don on google plus

Standard anchor tag linking to Google+ account.

In that traditional format, the “href” part of the markup is called an attribute of the anchor tag that references the location of the content being linked to.

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5 Tips to Becoming a Top Blog in Your Industry

social media how toHave you ever dreamed of becoming one of the top blogs in your space?

Are you wondering how some bloggers find success and why others struggle to survive?

If so, keep reading as I reveal five tips and techniques that have helped large blogs (such as Social Media Examiner) grow into influential and widely read publications.

First, Rethink What it Means to Blog

When I started Social Media Examiner back in October 2009, I made the decision not to call our site a blog.

Instead, I opted for the phrase online magazine.

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How to Develop a Successful Multi-Author Blog

social media expert interviewIn this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.

Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.

You’ll also learn how a multi-author blog can help your business and what you need to know to develop one.

Be sure to check out the takeaways below after you watch the video.

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