Facebook 101 for Business: Your Complete Guide

social media how toNot using Facebook for business yet? Wondering where to start?  Already on Facebook, but not sure if you’ve done everything right? Well look no further.  Bookmark this article.  It will be your comprehensive guide to using Facebook.

By the way, you’re not alone. There are still many business owners and marketers who don’t quite know where to start—they struggle to gain momentum and achieve measurable results from their efforts.

This post is designed to help you understand what Facebook can do for your business and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing.

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How to Increase the Quality of Your Facebook Fans

social media how toWe all want to see our Facebook Page skyrocket in numbers. And, there are many tactics for doing so. However, the fact is that numbers don’t necessarily equate to engagement and return on investment.

In the short run, an increase from 1,000 to 10,000 fans might look great to your boss or client, but when the fans start dropping off at a rate of 100 or 200 per week, and nobody answers the questions you put on your wall, you may not look like quite the hero anymore.

This article will reveal some effective tactics to gain quality Facebook fans and introduce the concept of engaging influencers.

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10 Ways to Grow Your Facebook Page Following

social media how toHow can you quickly encourage people to become followers of your Facebook page?

This is the most common question I get from clients.  The truth is it takes time to build a new fan base from scratch.

From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors.

How do you get people to like your Facebook page?  Here are 10 tips…

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4 Proven Steps to Facebook Page Success

social media how toAre you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.

An interesting thing happened the other day that grabbed my attention.  Three different clients emailed me with a link to a recent article.  All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?”

The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage).

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How Starbucks Engages Millions of Facebook Fans

social media expert interviewIn this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.

Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of how Starbucks uses video marketing on different social media channels.You’ll also find out what Alex refers to as their “scrappy” approach to social media.

Be sure to check out some more takeaways below.

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