Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web.
With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next. Ziff Davis featured this blog post a while back. It got me thinking about the implications of the real-time web and how businesses can navigate through these rough waters.
In this video I interview Chris Brogan, author of the book Trust Agents (you can also check out his blog: chrisbrogan.com). Chris shares his advice to businesses starting with social media. The first 2 steps are listening and establishing a presence.
The pace is fast and this video is full of useful information. Be sure to read the list of takeaways below.
You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.
But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:
Social Media Monitoring Is Listening
Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.