social media toolsDo you want to reach local customers on social media?

Are you monitoring the online conversations near your business?

Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick-and-mortar stores.

In this article I’ll share six location-based monitoring tools to use for local social media marketing.

Why Use Location-Based Monitoring Tools?

Geo-specific social media monitoring tools are different from the conventional keyword-based monitoring tools in many respects. For one thing, these tools offer a clear picture of what’s happening at a particular location, which helps you reach out to local audiences. Plus, they allow you to connect better with your community by engaging with local social media influencers and leveraging local hashtags.

reach local customers with location-based monitoring

Discover location-based monitoring tools to use for local social media marketing.

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social media toolsDo you know what people are saying about you?

Are you checking your company’s social mentions daily?

Finding and addressing negative reviews and comments can be a challenge.

In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff.

Why Monitor Your Online Reputation?

It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.

Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.

istock reputation management image 36050564

It’s important to monitor your online reputation in real time. Image: StockPhoto.

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social media how to How many of your fans, readers and followers use a mobile device?

Have you considered how mobile can benefit your business?

Consumers expect companies to communicate seamlessly–not only from one social platform to the next, but also from one mobile device to the next.

In this article I’ll share seven ways you can tweak your social media to appeal to mobile users.

Why Consider Mobile Users?

Users are spending more time accessing social media from mobile devices compared to desktop computers.

How much more? Pinterest users are 92% mobile; Twitter users are 86% mobile; Facebook is 68% mobile; and Tumblr is 46% mobile.

Given those numbers, it’s imperative that companies recognize the importance of delivering social media messaging that caters to and targets mobile device users.

#1: Make Facebook Tabs Accessible

Facebook tabs are an integral part of marketing your business on Facebook and a good user interface experience is important for your tabs.

You don’t want your users to waste time trying to view or navigate your custom Facebook tabs, you want them to easily read and interact with each tab.

shortstack app

Make it easy for mobile users to navigate your Facebook apps.

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social media toolsAre you measuring your social media efforts?

Do you know what’s working?

Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.

In this article I’ll show you five platforms that may work for your business.

Social Media Monitoring 101

Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs.

What Does Your Business Need to Measure?

The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. Any social media campaign worth its salt has clearly defined objectives and measurable outcomes.

measure

It's important to determine what you want to measure. Image source: iStockPhoto.

These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. They can fall into several categories and include thousands of exact pieces of data.

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social media toolsDo you want to improve the results of your social media marketing?

Measuring your social media performance is key to getting great results.

You need the right tools to measure those results.

In this article, we’ll go through 3 analytic tools to help improve your results on social media.

#1: Mention – Monitor Your Brand Anywhere on the Web

Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.

When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.

There are many monitoring tools available, but many either are very expensive or have limitations.

For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.

Mention is a very cost-effective and comprehensive solution that monitors your alerts across a variety of sites.

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