Blog Growth: How to Build a Mega-Following

Do you want to attract a bigger audience to your blog?

Are you wondering how you can write content that will generate more comments, shares and subscribers?

To learn how to grow a successful blog, I interview Syed Balkhi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Syed Balkhi, founder of multiple popular websites, including WPBeginner and List25. He’s also the founder of OptinMonster.

Syed shares how he grew his very popular sites and provides actionable tips that you can employ to grow your own blog traffic.

You’ll learn about the different types of content that work best and some profitable choices for monetization.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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How to Create Custom YouTube Thumbnails

social media how toAre you frustrated by the default random YouTube thumbnail option for your videos?

Do you wish you could create something custom to improve your views?

Since December 2011, YouTube has been making some radical changes to their site.

Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.

But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.

However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.

From YouTube's Support Portal, instructions for uploading a custom thumbnail.

A Little Background

In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.”  This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.

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5 Tips to Sell Your Blog

social media viewpointsDo you wonder if your blog has the potential for a big payoff?

Here are 5 tips to position your blog to attract corporate buyers.

The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments.

But for many, it may seem like selling your blog isn’t even a remote possibility. Perhaps you’re still trying to figure out how to make it attractive for readers.

As you consider what’s next for your blog, start thinking like an entrepreneur and recognize that your blog has the potential to earn income like any other business.

Here are tips to take your blog to the next level, while making it more attractive for corporate buyers.

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How to Measure Social Media Marketing Performance

social media how toEarly efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.

A recent study by Ketchum and Nielsen shows the number-one activity of social media users (online or offline) is reading blogs – even above TV!

So it’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started:

#1: Define Key Performance Indicators (KPIs) and Measure Against Them

In order to hold any marketing channel accountable, there first must be a framework of metrics that can be tracked, compared to a benchmark (industry or prior program performance) and analyzed over time.  Social channels are no different.  When looking to assign accountability to social programs, the first step is to define KPIs and measure against them.  The three key components to track are:

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3 Tips for Managing a Social Media Community

social media how toAre you trying to build a community for your company or brand?  Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?

This article reveals three important tips you need to know to help build and manage communities.

What Is Community Management?

Previously I wrote examined the different roles for those who work with social media in business.   Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. Here’s how I define community manager:

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