26 Essentials for Blogging Success: What You Need to Know

social media how toDo you want to be a more successful blogger?

Are you keeping up with the newest developments in blogging?

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.

#1: Akismet: Anti-Spam Plugin

One problem that every blog faces is spam. Shady Internet marketers will attempt to promote their products through spam comments and trackbacks, which create a poor impression for your readers. (Imagine seeing a building covered in graffiti and scrappy posters: it wouldn’t give you much confidence in the company that owns the building.)

Some hapless bloggers spend hours every month deleting a never-ending stream of spam. But Akismet, a powerful anti-spam plugin, will do all the hard work for you. By stopping spam comments and trackbacks, Akismet ensures that your blog comments section always looks attractive and welcoming to readers. As they explain:

Akismet monitors millions of blogs and forums, watching the methods and tricks used by spammers in real time. We know all about their spambots, comment factories, buffer sites and social engineering tricks.

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26 Tips for Success With Location-Based Marketing

social media how toSocial, local, mobile are three words marketers are hearing more and more these days.

And sometimes we may even hear them uttered together in one breath as SoLoMo.

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?

In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.

#1: Analytics

If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.

Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.

webtrends mobile

An example of Webtrends Mobile Analytics Insights.

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Mobile Marketing With QR Codes and MS Tags

social media toolsConsumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift.

More than 50% of all local web searches take place with mobile devices.

That spells opportunity for businesses that have a mobile marketing strategy.

Does your business have a mobile strategy?

Why QR codes/MS tags?

Success with mobile marketing starts with understanding your customers and then implementing an appropriate strategy. Although some marketers are known to embrace new technologies without first considering their full impact on the consumer.

This has proved to be true with QR codes.  Notwithstanding the buzz surrounding QR codes’ ineffective applications have chilled some of the enthusiasm for their use as mobile marketing triggers. To help solve this problem, technology giant Microsoft, creators of the MS tag technology that competes with QR, has stepped forward.

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5 Simple Steps to Getting Started With Mobile Marketing

social media how toAre you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?

The good news is that mobile marketing is not all that complex.

Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.

Ready to get started?

#1: Set up your mobile website

This is actually easier than you might think. One option is to use the automated systems offered by many companies. They essentially take your existing website content and auto-format it for a mobile screen.

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How to Grow Social Media Leads: New Research

social media researchHave you wondered, “How often should I post articles on my blog?” or “How does my social media reach impact lead generation and traffic?”

Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.

#1: More frequent blog posts bring greater traffic and leads

C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can’t put it back and you have to keep feeding it. The question is how often do you need to feed your blog to get real results?

HubSpot found in their 2011 State of Inbound Marketing report that a vast majority of bloggers post once per week, with a significant 29% only posting monthly or less.

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