3 Ways Responsive Design Can Benefit Your Blog

social media how to Are more of your blog visitors coming from a mobile device instead of a desktop computer?

Do you wonder how responsive design can increase customer satisfaction and improve your marketing?

In this article I’ll explore three ways incorporating responsive web design into your online strategy can benefit your business.

What is Responsive Design?

Responsive web design means that your blog or website will automatically appear properly formatted on any device: a desktop computer, a tablet or a mobile device.

In What Users Want Most from Mobile Sites Today, Google reports that 61% of mobile visitors who click through to a non–mobile-friendly website will return to Google to find a site that’s more easily readable from their device. It’s become critical for companies to have a responsive design for their sites.

Let’s explore how responsive design can help your business:

#1: Obtain Higher Conversion Rates With an Easy Mobile Experience

In the same Google report I mentioned above, 78% of users want to find what they’re looking for on a mobile site in just one or two clicks, and 64% of users only want to scroll up and down on a business’ mobile site, not left and right.

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26 Tips for Overcoming Bloggers Block

social media how toDo you create written content?

Have you struggled getting that blog idea written?

While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again.

In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas.

#1: Add Alerts to Find Fresh Content

Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business.

Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on.

Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own.

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6 Marketing Trends to Watch in 2013: New Research

social media researchAre you looking for the latest marketing trends?

Wondering how the wide choice of devices and platforms are impacting marketers and consumers?

According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.

Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.

To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.

#1: Media Fragmentation

Consumers are everywhere, all at the same time. According to the Edison report, there are 256 million U.S. users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via wi-fi, and 139 million smartphone users.

multitasking new normal

Media multitasking is the new normal.

In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”

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26 Tips to Create a Strong Social Media Content Strategy

social media how toAre you looking for ways to strengthen the impact of the content you create?

It isn’t always easy to generate the buzz you’re looking for.

Knowing what to publish, when and where can greatly increase the visibility and reach of your content.

In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.

#1: Align Content Development With Social Media Metrics and Goals

Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.

Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”

He offers metrics for four social media goals:

  • If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
  • If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
  • If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
  • If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.

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5 Mobile Social Media Marketing Ideas to Grow Your Business

social media how to

Your customers and prospects are using smart phones.

Have you figured out how to connect with them using mobile social media marketing techniques?

Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.

With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.

#1: Connect With Prospects On LinkedIn Mobile

The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.

linkedin home screen

An example of the LinkedIn home screen on a smartphone.

From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.

With the mobile app, you can reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them via LinkedIn.

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How to Make Your Blog Mobile-Friendly

social media how toDo you want more mobile subscribers and readers?

Is your blog suitable for a mobile device?

In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.

In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.

Is Mobile Important for Your Blog?

Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.

google analytics overview

Analytics display details of how many people are accessing your website from a mobile device.

Before you make an investment in this area, it’s useful to check your analytics to find out how many people access your blog from a mobile device.

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26 Tips for Success With Location-Based Marketing

social media how toSocial, local, mobile are three words marketers are hearing more and more these days.

And sometimes we may even hear them uttered together in one breath as SoLoMo.

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?

In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.

#1: Analytics

If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.

Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.

webtrends mobile

An example of Webtrends Mobile Analytics Insights.

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How Social Media Is Changing Publishing (a Merritt Colaizzi Interview)

social media expert interviewIn this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.

In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you’ll also get an inside look at SmartBrief’s publishing model.

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