8 Ways to Use 15 Second Videos to Connect With Your Customers

social media how toAre you using video to connect with your audience?

Do you think 15 seconds is too short to convey your message?

Think again.

The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.

Viddy is one such tool.  It’s a relatively new social network centered on creating and sharing 15-second video clips.

Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.

Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise.

Why add Viddy to your business’s existing social media regimen?

  • Video streaming has increased 93% via mobile phones from 2010 to 2011, according to Ooyala.
  • Americans spend 2.7 hours a day socializing on mobile, according to Smart Insights.
  • Viddy needs less maintenance as compared to other social networks like Twitter or Facebook.
  • Fluid integration with Twitter, Facebook and YouTube help bolster your video content and presence on Viddy.
  • There’s less competition on Viddy for getting your content seen as compared to Facebook, YouTube or Twitter because the social channel is still young.

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Mobile Marketing: How to Reach Your Buyers Wherever They Are

social media book reviewsAre you wondering how to use mobile marketing to grow your business?

If so, you might be intrigued by this fun fact: 4 billion people own a mobile phone. (Guess how many people own a toothbrush? 3.5 billion!)

In fact, as I write this article, I’m on a short visit to Kenya, where even a housemaid earning $85 a month routinely uses a mobile phone.

As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact time and place they’re looking for what you offer, explain Jeanne Hopkins and Jamie Turner in their new book, Go Mobile.

Go Mobile covers a lot of solid ground in mobile marketing, and while I cannot go into as much detail as I’d like, here’s a taste of what you can expect.

Authors’ Purpose

Jeanne Hopkins and Jamie Turner have set out to answer your most pertinent questions concerning mobile marketing such as SMS, MMS, mobile display ads, QR codes, mobile websites, mobile apps, location-based marketing and many other tools to increase your business revenue.

Their goal is to remove the shroud of mystery that surrounds mobile marketing so you can get started with your own campaign.

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3 Steps to Determine if Social Local Mobile Is Right for Your Business

social media how toThere’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

The term is SoLoMo and it stands for “social, local and mobile.”

What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.

The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.

solomo tools

You're probably familiar with many SoLoMo tools already.

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26 Tips for Success With Location-Based Marketing

social media how toSocial, local, mobile are three words marketers are hearing more and more these days.

And sometimes we may even hear them uttered together in one breath as SoLoMo.

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?

In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.

#1: Analytics

If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.

Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.

webtrends mobile

An example of Webtrends Mobile Analytics Insights.

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7 Creative Social Media Marketing Mini Case Studies

social media reviewsAre you looking for some creative social media marketing ideas from businesses?

Look no further.

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

You’ll find inspiration for your social media marketing efforts here.

So let’s dive in!

#1: Sharpie

Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

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Mobile Marketing With QR Codes and MS Tags

social media toolsConsumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift.

More than 50% of all local web searches take place with mobile devices.

That spells opportunity for businesses that have a mobile marketing strategy.

Does your business have a mobile strategy?

Why QR codes/MS tags?

Success with mobile marketing starts with understanding your customers and then implementing an appropriate strategy. Although some marketers are known to embrace new technologies without first considering their full impact on the consumer.

This has proved to be true with QR codes.  Notwithstanding the buzz surrounding QR codes’ ineffective applications have chilled some of the enthusiasm for their use as mobile marketing triggers. To help solve this problem, technology giant Microsoft, creators of the MS tag technology that competes with QR, has stepped forward.

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Why Google+ Will Become a Social Media Powerhouse

social media expert interviewIn this video I interview Jesse Stay, author of Google+ For Dummies and Facebook Application Development For Dummies.

He has a unique experience with both Facebook and Google.

Jesse shares insights behind Google+ and how it compares to Facebook. You’ll discover what Google is doing, how Google+ is different and why Google+ is a social media powerhouse.

Be sure to check out the takeaways below after you watch the video.

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What Are Mobile Marketing Opt-ins and Why Are They Important?

social media toolsAre you considering mobile marketing? Wondering how mobile opt-ins differ from social opt-ins?

Keep reading to discover how mobile opt-in marketing is unique from social media marketing.

In a previous post discussing how to combine QR Codes with Facebook, I received a lot of questions about opt-ins. Given the importance consumers place on spam management across all media, and brands place on tracking digital marketing’s effectiveness, understanding social and mobile marketing opt-ins is imperative.

Opt-in Marketing Defined

Traditional opt-in marketing, often called “permission marketing,” requires marketers to get explicit permission from consumers before they can deliver marketing collateral to them. This approach contrasts with “interruption marketing” where consumers receive messaging from a brand without giving consent (which, when done badly, reminds us of a certain meat product).

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9 Tips for Optimizing Your Website for Mobile Users

social media how toIs your website meeting the needs of on-the-go mobile users?

When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website.

Given that, it’s important to keep some best practices in mind as you develop your mobile presence.

What follows are 9 best practices you can use to ensure your mobile site is as good as it can be.

About Mobile Users

But before we dive into the 9 best practices, it’s important to keep one thing in mind—the person viewing your site is mobile.

That may seem like a no-brainer, but you’d be surprised by how many people forget that simple truth.

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