Why Google+ Will Become a Social Media Powerhouse
In this video I interview Jesse Stay, author of Google+ For Dummies and Facebook Application Development For Dummies.
He has a unique experience with both Facebook and Google.
Jesse shares insights behind Google+ and how it compares to Facebook. You’ll discover what Google is doing, how Google+ is different and why Google+ is a social media powerhouse.
Be sure to check out the takeaways below after you watch the video.
What Are Mobile Marketing Opt-ins and Why Are They Important?
Are you considering mobile marketing? Wondering how mobile opt-ins differ from social opt-ins?
Keep reading to discover how mobile opt-in marketing is unique from social media marketing.
In a previous post discussing how to combine QR Codes with Facebook, I received a lot of questions about opt-ins. Given the importance consumers place on spam management across all media, and brands place on tracking digital marketing’s effectiveness, understanding social and mobile marketing opt-ins is imperative.
Opt-in Marketing Defined
Traditional opt-in marketing, often called “permission marketing,” requires marketers to get explicit permission from consumers before they can deliver marketing collateral to them. This approach contrasts with “interruption marketing” where consumers receive messaging from a brand without giving consent (which, when done badly, reminds us of a certain meat product).
9 Tips for Optimizing Your Website for Mobile Users
Is your website meeting the needs of on-the-go mobile users?
When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website.
Given that, it’s important to keep some best practices in mind as you develop your mobile presence.
What follows are 9 best practices you can use to ensure your mobile site is as good as it can be.
About Mobile Users
But before we dive into the 9 best practices, it’s important to keep one thing in mind—the person viewing your site is mobile.
That may seem like a no-brainer, but you’d be surprised by how many people forget that simple truth.
How to Combine QR Codes With the Power of Facebook
Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?
Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).
In this article, I’ll unpack how to get your QR codes to go viral on Facebook.
I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.
Setting Up a Viral QR Code Campaign
Step #1: Generating the QR code
For the uninitiated, QR codes provide a means to open a URL on a mobile phone.
However, a closer look reveals that most QR code generators provide functionality for executing a host of mobile phone actions, including creating a calendar event, sending an SMS or providing contact information.
5 Simple Steps to Getting Started With Mobile Marketing
Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?
The good news is that mobile marketing is not all that complex.
Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.
Ready to get started?
#1: Set up your mobile website
This is actually easier than you might think. One option is to use the automated systems offered by many companies. They essentially take your existing website content and auto-format it for a mobile screen.
How Mobile Is Changing Social Media
In this video I interview Jason Falls, founder of the popular blog Social Media Explorer.
Jason talks about how the smartphone revolution is changing social media and the businesses most likely to benefit from these trends. He also shares some of the biggest mistakes businesses continue to make today.
Be sure to check out the takeaways below after you watch the video.
The Future of Geolocation: What is Coming?
Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.
Other apps have been popping up as well, as geolocation takes center stage in the mobile arena and users flock to apps that create games from typical situations and offer rewards for users.
Two years later, check-ins are old news and the still-young area of geolocation is evolving to keep users interested. Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
