social media case studiesAre you wondering how to connect with the younger generation on social media?

Could your business benefit from connecting to the 80% of online teens using social media?

In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.

The Teen Market

Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.

Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.

But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.

Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.

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social media researchAre you wondering what the changing social trends are for consumers?

If so, look no further.

In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.

Here are seven key findings from that report.

#1: More Time Invested in Mobile

The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.

While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.

Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.

social is mobile

Mobile and particularly apps are where people are spending their social networking time.

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social media toolsWant some cool apps that you can use on your smartphone to improve your marketing?

Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.

Here are 6 free smartphone apps to keep your business active on social media.

#1: Google Currents

Do you struggle to find cool ideas for posting to your social networks?  Fortunately, there’s an easy way for you to find content through Google Currents.

google currents

Use Google Currents to find content to share to social networks.

The Google Currents app allows you to create a one-stop shop for various sources of information.  You add these sources much like an updated RSS feed.

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Do you take Facebook with you on your mobile device?

Turns out 543 million people access Facebook while out and about!

To explore the marketing implications of mobile Facebook users, I interview Mari Smith for our new Social Media Marketing podcast.

More About This New Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.

Mari shares insights into Facebook mobile and the opportunities this new mobile environment gives businesses today.

You’ll learn about how to get your Facebook content seen by the large mobile audience and you’ll also discover the best Facebook advertising options.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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social media how toAre you using video to connect with your audience?

Do you think 15 seconds is too short to convey your message?

Think again.

The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.

Viddy is one such tool.  It’s a relatively new social network centered on creating and sharing 15-second video clips.

Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.

Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise.

Why add Viddy to your business’s existing social media regimen?

  • Video streaming has increased 93% via mobile phones from 2010 to 2011, according to Ooyala.
  • Americans spend 2.7 hours a day socializing on mobile, according to Smart Insights.
  • Viddy needs less maintenance as compared to other social networks like Twitter or Facebook.
  • Fluid integration with Twitter, Facebook and YouTube help bolster your video content and presence on Viddy.
  • There’s less competition on Viddy for getting your content seen as compared to Facebook, YouTube or Twitter because the social channel is still young.

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social media book reviewsAre you wondering how to use mobile marketing to grow your business?

If so, you might be intrigued by this fun fact: 4 billion people own a mobile phone. (Guess how many people own a toothbrush? 3.5 billion!)

In fact, as I write this article, I’m on a short visit to Kenya, where even a housemaid earning $85 a month routinely uses a mobile phone.

As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact time and place they’re looking for what you offer, explain Jeanne Hopkins and Jamie Turner in their new book, Go Mobile.

Go Mobile covers a lot of solid ground in mobile marketing, and while I cannot go into as much detail as I’d like, here’s a taste of what you can expect.

Authors’ Purpose

Jeanne Hopkins and Jamie Turner have set out to answer your most pertinent questions concerning mobile marketing such as SMS, MMS, mobile display ads, QR codes, mobile websites, mobile apps, location-based marketing and many other tools to increase your business revenue.

Their goal is to remove the shroud of mystery that surrounds mobile marketing so you can get started with your own campaign.

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social media how toThere’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

The term is SoLoMo and it stands for “social, local and mobile.”

What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.

The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.

solomo tools

You're probably familiar with many SoLoMo tools already.

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social media how toSocial, local, mobile are three words marketers are hearing more and more these days.

And sometimes we may even hear them uttered together in one breath as SoLoMo.

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?

In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.

#1: Analytics

If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.

Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.

webtrends mobile

An example of Webtrends Mobile Analytics Insights.

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social media reviewsAre you looking for some creative social media marketing ideas from businesses?

Look no further.

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

You’ll find inspiration for your social media marketing efforts here.

So let’s dive in!

#1: Sharpie

Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

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