Is your blog suitable for a mobile device?
In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.
In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.
Is Mobile Important for Your Blog?
Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.
Could your business benefit from connecting to the 80% of online teens using social media?
In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.
The Teen Market
Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.
Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.
But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.
Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.
Here are 6 free smartphone apps to keep your business active on social media.
#1: Google Currents
Do you struggle to find cool ideas for posting to your social networks? Fortunately, there’s an easy way for you to find content through Google Currents.
Turns out 543 million people access Facebook while out and about!
More About This New Show
The Social Media Marketing podcast is a brand-new show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.
Mari shares insights into Facebook mobile and the opportunities this new mobile environment gives businesses today.
You’ll learn about how to get your Facebook content seen by the large mobile audience and you’ll also discover the best Facebook advertising options.
Share your feedback, read the show notes and get the links mentioned in this episode below!