social media how toDo you need to blog while on the go?

Would you like to have the ability to blog from your mobile device?

In this article, I’ll show you what you need to run your blog from your mobile device.

Why Blog From a Mobile Device?

OK, so you’re not going to build a robust blog entirely on mobile.

But once you’ve launched your blog using a platform like WordPress, a computer is no longer required to continue posting, engaging and building your brand online.

In today’s mobile, 140-character world, more readers prefer their content in bite-sized chunks—which makes quick-hit and multimedia posts from a mobile device ideal in some cases.

“Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when asked what today’s businesses are lacking online. “Long-form blogging was the big thing in years back. Microblogging is now the big thing. It’s changed the dynamics a bit.”

And microblogging doesn’t have to be just a Twitter thing. Many new WordPress themes have custom content types baked into the editor and design for short blurbs, photos and even asides.

In fact, a standardized list of these “short-form” post formats has been recognized since WordPress 3.1, and bloggers can now customize their themes around these specific, shorter-than-normal posts. That standard list of post formats includes Aside, Audio, Chat, Gallery, Link, Quote, Status and Video.

wordpress-post-formats

WordPress makes it easy to publish short-form content with those callouts on the content management side of things. It’s encouraging Google and other search engines to become more flexible when it comes to ranking quality content, no matter how many words the body area contains.

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social media how toAre your customers and prospects wandering around with smart phones?

Do you want to tap into the social power of mobile users?

Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.

Why Mobile?

Mobile is unavoidable—that much is clear.

Over half of US residents own a smartphone or tablet, and around half of those are using the top social media apps available on those devices.

Leveraging these mobile social networks can be challenging.

In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.

#1: Tweak Your Facebook Activities for Mobile Users

Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.

However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.

facebook mobile app

Many Facebook users browse the network from a mobile device.

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social media toolsHave you figured out how to engage on-the-go prospects and customers?

Is more of your audience interacting with your business from their mobile phones?

If you want to enhance your mobile marketing, then keep reading.

I’ll show you three awesome tools that make mobile marketing easier.

Why Mobile?

Mobile is no longer something you can afford to ignore.

As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.

Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.

In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.

#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.

SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.

SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.

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social media researchAre you looking for the latest marketing trends?

Wondering how the wide choice of devices and platforms are impacting marketers and consumers?

According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.

Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.

To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.

#1: Media Fragmentation

Consumers are everywhere, all at the same time. According to the Edison report, there are 256 million U.S. users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via wi-fi, and 139 million smartphone users.

multitasking new normal

Media multitasking is the new normal.

In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”

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social media how toDo you want to share short visual stories with your fans?

Have you experimented with Instagram video?

They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!

Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.

In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.

instagram intro

Instagram video has some interesting features for social media marketers.

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social media how to

Your customers and prospects are using smart phones.

Have you figured out how to connect with them using mobile social media marketing techniques?

Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.

With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.

#1: Connect With Prospects On LinkedIn Mobile

The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.

linkedin home screen

An example of the LinkedIn home screen on a smartphone.

From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.

With the mobile app, you can reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them via LinkedIn.

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Do you use mobile marketing for business?

Are you wondering how to get started?

To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications.

Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers.

You’ll learn what tools to use and the difference between mobile websites and mobile apps.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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social media how toDo you know how your audience accesses Facebook?

Do your Facebook fans see your updates on their mobile devices?

According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.

It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.

Here are five things you can do until Facebook fine-tunes its mobile experience:

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social media how toDo you want more mobile subscribers and readers?

Is your blog suitable for a mobile device?

In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.

In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.

Is Mobile Important for Your Blog?

Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.

google analytics overview

Analytics display details of how many people are accessing your website from a mobile device.

Before you make an investment in this area, it’s useful to check your analytics to find out how many people access your blog from a mobile device.

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