Is more of your audience interacting with your business from their mobile phones?
If you want to enhance your mobile marketing, then keep reading.
I’ll show you three awesome tools that make mobile marketing easier.
Mobile is no longer something you can afford to ignore.
As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.
Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.
In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.
#1: Send SMS (Text) and Video Messaging With Mogreet Express
One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.
SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.
SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.
Wondering how the wide choice of devices and platforms are impacting marketers and consumers?
According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.
Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.
To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.
#1: Media Fragmentation
Consumers are everywhere, all at the same time. According to the Edison report, there are 256 million U.S. users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via wi-fi, and 139 million smartphone users.
In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”
Have you experimented with Instagram video?
They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!
Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.
In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.
Your customers and prospects are using smart phones.
Have you figured out how to connect with them using mobile social media marketing techniques?
Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.
With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.
#1: Connect With Prospects On LinkedIn Mobile
The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.
From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.
Do you use mobile marketing for business?
Are you wondering how to get started?
To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications.
Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers.
You’ll learn what tools to use and the difference between mobile websites and mobile apps.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do your Facebook fans see your updates on their mobile devices?
According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.
It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.
Is your blog suitable for a mobile device?
In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.
In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.
Is Mobile Important for Your Blog?
Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.
Could your business benefit from connecting to the 80% of online teens using social media?
In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.
The Teen Market
Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.
Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.
But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.
Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.