Are you interested in discovering what the future of mobile marketing has in store?
To learn how to market your business with mobile, I interview Tom Webster.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He’s authored studies such as The Social Habit and Twitter Users in America. He’s co-authored a new book with Tim Hayden called The Mobile Commerce Revolution: Business Success in a Wireless World.
Tom explores how mobile marketing impacts your business.
You’ll discover why successfully mobile marketing goes beyond technology, how consumer behavior is already being shaped by mobile, and how to respond to the mobile commerce revolution.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you have the right social media strategy for your business?
The challenge of social media is that it’s constantly changing.
In this article I’ll share five ways to adapt social media for your business.
#1: Do a Social Media Audit
To determine what is and isn’t working in your social media strategy, go over the analytics for your posts.
Have you considered how mobile can benefit your business?
Consumers expect companies to communicate seamlessly–not only from one social platform to the next, but also from one mobile device to the next.
In this article I’ll share seven ways you can tweak your social media to appeal to mobile users.
Why Consider Mobile Users?
Users are spending more time accessing social media from mobile devices compared to desktop computers.
How much more? Pinterest users are 92% mobile; Twitter users are 86% mobile; Facebook is 68% mobile; and Tumblr is 46% mobile.
Given those numbers, it’s imperative that companies recognize the importance of delivering social media messaging that caters to and targets mobile device users.
#1: Make Facebook Tabs Accessible
Facebook tabs are an integral part of marketing your business on Facebook and a good user interface experience is important for your tabs.
You don’t want your users to waste time trying to view or navigate your custom Facebook tabs, you want them to easily read and interact with each tab.
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.
Why Twitter for Small Businesses?
Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.
Are you looking for new ways to add mobile to your marketing mix?
Do you want to deliver time-sensitive offers to your customers?
Wondering how SnapChat could help your business?
It’s no secret that mobile is the new black: most people rely on their phone or tablet to access information.
In this article, you’ll discover 5 ways brands can add Snapchat to their mobile marketing strategy.
How Snapchat Works
If your target audience is age 13-25, Snapchat may be the answer you’re looking for.
It’s a popular mobile app—it logs over 400 million messages every day—that shares photos and videos that disappear after a short time.
First, let me explain how Snapchat works. A Snapchat picture, or snap, is only available for a set time limit, from 1 to 10 seconds, once the user opens it. However, the new Snapchat Stories feature allows items to be available for up to 24 hours.
The limited lifespan makes Snapchat the perfect tool to deliver a call to action that creates excitement and a sense of urgency.
Would you like to have the ability to blog from your mobile device?
In this article, I’ll show you what you need to run your blog from your mobile device.
Why Blog From a Mobile Device?
OK, so you’re not going to build a robust blog entirely on mobile.
But once you’ve launched your blog using a platform like WordPress, a computer is no longer required to continue posting, engaging and building your brand online.
In today’s mobile, 140-character world, more readers prefer their content in bite-sized chunks—which makes quick-hit and multimedia posts from a mobile device ideal in some cases.
“Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when asked what today’s businesses are lacking online. “Long-form blogging was the big thing in years back. Microblogging is now the big thing. It’s changed the dynamics a bit.”
And microblogging doesn’t have to be just a Twitter thing. Many new WordPress themes have custom content types baked into the editor and design for short blurbs, photos and even asides.
In fact, a standardized list of these “short-form” post formats has been recognized since WordPress 3.1, and bloggers can now customize their themes around these specific, shorter-than-normal posts. That standard list of post formats includes Aside, Audio, Chat, Gallery, Link, Quote, Status and Video.
Do you want to tap into the social power of mobile users?
Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.
Mobile is unavoidable—that much is clear.
Leveraging these mobile social networks can be challenging.
In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.
#1: Tweak Your Facebook Activities for Mobile Users
Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.
However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.
Is more of your audience interacting with your business from their mobile phones?
If you want to enhance your mobile marketing, then keep reading.
I’ll show you three awesome tools that make mobile marketing easier.
Mobile is no longer something you can afford to ignore.
As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.
Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.
In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.
#1: Send SMS (Text) and Video Messaging With Mogreet Express
One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.
SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.
SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.
Wondering how the wide choice of devices and platforms are impacting marketers and consumers?
According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.
Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.
To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.
#1: Media Fragmentation
Consumers are everywhere, all at the same time. According to the Edison report, there are 256 million U.S. users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via wi-fi, and 139 million smartphone users.
In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”