9 Small Business Twitter Marketing Examples to Study

social media how to Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.

Why Twitter for Small Businesses?

Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.

istock twitter image

Twitter is perfect for small businesses. Image source: iStockPhoto.com.

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Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging

social media how toAre you looking for new ways to add mobile to your marketing mix?

Do you want to deliver time-sensitive offers to your customers?

Wondering how SnapChat could help your business?

It’s no secret that mobile is the new black: most people rely on their phone or tablet to access information.

In this article, you’ll discover 5 ways brands can add Snapchat to their mobile marketing strategy.

How Snapchat Works

If your target audience is age 13-25, Snapchat may be the answer you’re looking for.

It’s a popular mobile app—it logs over 400 million messages every day—that shares photos and videos that disappear after a short time.

First, let me explain how Snapchat works. A Snapchat picture, or snap, is only available for a set time limit, from 1 to 10 seconds, once the user opens it. However, the new Snapchat Stories feature allows items to be available for up to 24 hours.

The limited lifespan makes Snapchat the perfect tool to deliver a call to action that creates excitement and a sense of urgency.

snap-chat-app

Open the app, then to take a snap, tap the center button once. For video, press and hold the center button for as long as you want the video to record.

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5 Ways to Blog From Your Mobile Device

social media how toDo you need to blog while on the go?

Would you like to have the ability to blog from your mobile device?

In this article, I’ll show you what you need to run your blog from your mobile device.

Why Blog From a Mobile Device?

OK, so you’re not going to build a robust blog entirely on mobile.

But once you’ve launched your blog using a platform like WordPress, a computer is no longer required to continue posting, engaging and building your brand online.

In today’s mobile, 140-character world, more readers prefer their content in bite-sized chunks—which makes quick-hit and multimedia posts from a mobile device ideal in some cases.

“Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when asked what today’s businesses are lacking online. “Long-form blogging was the big thing in years back. Microblogging is now the big thing. It’s changed the dynamics a bit.”

And microblogging doesn’t have to be just a Twitter thing. Many new WordPress themes have custom content types baked into the editor and design for short blurbs, photos and even asides.

In fact, a standardized list of these “short-form” post formats has been recognized since WordPress 3.1, and bloggers can now customize their themes around these specific, shorter-than-normal posts. That standard list of post formats includes Aside, Audio, Chat, Gallery, Link, Quote, Status and Video.

wordpress-post-formats

WordPress makes it easy to publish short-form content with those callouts on the content management side of things. It’s encouraging Google and other search engines to become more flexible when it comes to ranking quality content, no matter how many words the body area contains.

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6 Powerful Ways to Improve Your Social Mobile Marketing

social media how toAre your customers and prospects wandering around with smart phones?

Do you want to tap into the social power of mobile users?

Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.

Why Mobile?

Mobile is unavoidable—that much is clear.

Over half of US residents own a smartphone or tablet, and around half of those are using the top social media apps available on those devices.

Leveraging these mobile social networks can be challenging.

In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.

#1: Tweak Your Facebook Activities for Mobile Users

Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.

However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.

facebook mobile app

Many Facebook users browse the network from a mobile device.

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3 Mobile Tools to Improve Your Social Media Marketing

social media toolsHave you figured out how to engage on-the-go prospects and customers?

Is more of your audience interacting with your business from their mobile phones?

If you want to enhance your mobile marketing, then keep reading.

I’ll show you three awesome tools that make mobile marketing easier.

Why Mobile?

Mobile is no longer something you can afford to ignore.

As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.

Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.

In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.

#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.

SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.

SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.

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