Have you considered how mobile can benefit your business?
Consumers expect companies to communicate seamlessly–not only from one social platform to the next, but also from one mobile device to the next.
In this article I’ll share seven ways you can tweak your social media to appeal to mobile users.
Why Consider Mobile Users?
Users are spending more time accessing social media from mobile devices compared to desktop computers.
How much more? Pinterest users are 92% mobile; Twitter users are 86% mobile; Facebook is 68% mobile; and Tumblr is 46% mobile.
Given those numbers, it’s imperative that companies recognize the importance of delivering social media messaging that caters to and targets mobile device users.
#1: Make Facebook Tabs Accessible
Facebook tabs are an integral part of marketing your business on Facebook and a good user interface experience is important for your tabs.
You don’t want your users to waste time trying to view or navigate your custom Facebook tabs, you want them to easily read and interact with each tab.
Are you wondering how to optimize it for mobile users?
To learn about the opportunities available in the mobile marketing world, I interview Greg Hickman for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast. Greg advises big brands on mobile marketing, including AT&T, Electronic Arts, Cabelas and Sony Pictures.
Greg shares what businesses should do to make their mobile experience more user-friendly.
You’ll learn about the best tools available to build your own mobile site and how to discover the kind of devices people are using to visit your site.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Is your blog suitable for a mobile device?
In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.
In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.
Is Mobile Important for Your Blog?
Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.
And sometimes we may even hear them uttered together in one breath as SoLoMo.
With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?
In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.
If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.
Keep reading to learn some tips for implementing 5 essential steps.
Why QR codes?
QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time.
Here’s a cool video that gives you an intro to QR codes.
In North America, QR and 2D codes are still a novelty. For this reason, early adopters are eagerly putting them into practice to get to market first and capitalize on the trend. As a result, some embarrassing and costly mistakes are being made.
This article will help you learn from those mistakes and develop best practices for creating a favorable user experience that serves both you and your community well.
If you need a refresher on the basics of QR, this comprehensive article will give practical information on how QR codes can grow your business.
What follows are 26 tips, from A-Z, related to the craft of blog writing and a number of critical factors that will help to ensure the production of high-quality posts.
“Links are the currency of the web,” writes Jonathan Bailey. “If you use someone else’s content, whether licensed directly or through fair use, it’s important to be sure to provide a clickable link to the original site if at all possible. This not only helps visitors to your site find the original work, but it also provides SEO benefits for the creator of the content and guards against your site being mistaken by the search engines as the original work.”