Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.
Here are 6 free smartphone apps to keep your business active on social media.
#1: Google Currents
Do you struggle to find cool ideas for posting to your social networks? Fortunately, there’s an easy way for you to find content through Google Currents.
If so, you might be intrigued by this fun fact: 4 billion people own a mobile phone. (Guess how many people own a toothbrush? 3.5 billion!)
In fact, as I write this article, I’m on a short visit to Kenya, where even a housemaid earning $85 a month routinely uses a mobile phone.
As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact time and place they’re looking for what you offer, explain Jeanne Hopkins and Jamie Turner in their new book, Go Mobile.
Go Mobile covers a lot of solid ground in mobile marketing, and while I cannot go into as much detail as I’d like, here’s a taste of what you can expect.
Jeanne Hopkins and Jamie Turner have set out to answer your most pertinent questions concerning mobile marketing such as SMS, MMS, mobile display ads, QR codes, mobile websites, mobile apps, location-based marketing and many other tools to increase your business revenue.
Their goal is to remove the shroud of mystery that surrounds mobile marketing so you can get started with your own campaign.
According to a recent study by Flurry, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. Here’s where it gets even more interesting. Social networking is one of two categories that dominate mobile app usage with 32% and games are responsible for 47%.
In Search of Apps
As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go. Many of us hear about apps from friends and colleagues, from articles we read, from searching around on Apple’s App Store to see what’s new and through dedicated search engines such as Chomp.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
MeetUp Launches Perks Feature for Small Businesses: MeetUp makes it easy for people to get together, and now with MeetUp Perks, businesses can “easily offer membership Perks to MeetUp groups in a simple, self-serve way” and become their sponsors. “MeetUp Perks is not a daily deal or a coupon service.” They hope to help businesses “find local community they can support for a long time.” Find out more here. This looks interesting. What do you think?