16 Ways Businesses Are Using Twitter Vine

social media tools

Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business?

Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos.

You can share these short videos with your Twitter followers and Facebook friends.

Think of it as Instagram, except with videos instead of pictures.

In today’s post, I’ll show you some creative uses of Vine for business.

Editor’s note: You can click on any video to pause it.

#1: Engage Your Followers in Conversation

Start a conversation with your followers using a Vine video.

Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading.

It could spark any reader to go to their local bookstore or order a new title online. Hence this update is great for engagement and sales.

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3 Tools to Better Manage Your Social Media Presence

social media toolsDo you want to make more efficient use of your time on social media?

Are you looking for tools that will help you manage your social media efforts?

In this article you’ll discover 3 tools to enable you to become more efficient and effective with social media.

#1: Glyder – Social Media Marketing from Your iPhone

Glyder is an iPhone app that allows you to share well-designed marketing messages as social media updates using predefined templates.

You no longer need a designer to produce imagery to promote your latest contest, offer or status update. With Glyder, you can choose from a wide range of graphic templates that use tried and tested formats and wording to help get the best conversion for your marketing messages.

Glyder helps you improve the quality of the content you share and be more efficient with your mobile device for social media marketing.

Features

  • Select one of the templates and personalize it by adding your own text, company name/website address and even change the image.

    glyder templates available

    Choose from a wide variety of templates that help increase conversion and sharing.

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6 Free Mobile Apps to Enhance Your Social Media Marketing

social media toolsWant some cool apps that you can use on your smartphone to improve your marketing?

Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.

Here are 6 free smartphone apps to keep your business active on social media.

#1: Google Currents

Do you struggle to find cool ideas for posting to your social networks?  Fortunately, there’s an easy way for you to find content through Google Currents.

google currents

Use Google Currents to find content to share to social networks.

The Google Currents app allows you to create a one-stop shop for various sources of information.  You add these sources much like an updated RSS feed.

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10 Creative Ways to Use Instagram for Business

social media how toAre you thinking about putting your business on Instagram?

Are you looking for content ideas for this increasingly popular mobile social platform?

Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.

What Is Instagram?

Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.

Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app).

instagram interface

A view of Instagram's interface in iOS.

Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.

Clearly, Instagram is an up-and-coming photo-focused social platform not to be ignored. So what can your brand do with it?

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26 Tips for Success With Location-Based Marketing

social media how toSocial, local, mobile are three words marketers are hearing more and more these days.

And sometimes we may even hear them uttered together in one breath as SoLoMo.

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?

In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.

#1: Analytics

If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.

Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.

webtrends mobile

An example of Webtrends Mobile Analytics Insights.

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Augmented Reality: 5 Ways it Can Change Your World

social media toolsHave you heard of augmented reality? This new technology will have a profound impact on businesses. Keep reading to learn why…

Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.

At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.

If you’re unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.

Here’s a cool augmented reality video to check out.

Have a look at these five examples of what has been achieved using this technology so far and get excited about what this could lead to in the future!

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How State Farm Insurance Uses Social Media

social media expert interviewIn this video I interview Kelly Thul, Director, Enterprise Internet Solutions at State Farm Insurance.  Kelly shares insights into how State Farm has over a million views on YouTube, how they communicate using YouTube, Twitter, and Facebook.

You’ll learn how State Farm took advantage of a partnership to get started in social media and learn about the environment three years ago.  You’ll also find useful tips for your corporate social media strategy. So be sure to read the takeaways below and leave your comments below once you’ve listened to the video.


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Introducing Social Media Examiner TV

social media expert interviewWelcome to the pilot episode of Social Media Examiner TV with our host Mari Smith!

In this episode, Mari reviews Flipboard—a hot new way to consume social media news from your Facebook and Twitter contacts—along with her thoughts on Facebook’s 500 million users and a look at how Foursquare could help your business.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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