Mobile Marketing: Are You Ready for the Revolution?

Do you have a mobile strategy for your business?

Are you interested in discovering what the future of mobile marketing has in store?

To learn how to market your business with mobile, I interview Tom Webster.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He’s authored studies such as The Social Habit and Twitter Users in America. He’s co-authored a new book with Tim Hayden called The Mobile Commerce Revolution: Business Success in a Wireless World.

mobile marketing with tom webster

Listen to Tom Webster share tips for mobile marketing.

Tom explores how mobile marketing impacts your business.

You’ll discover why successfully mobile marketing goes beyond technology, how consumer behavior is already being shaped by mobile, and how to respond to the mobile commerce revolution.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

18 comments

 
 

26 Ways Social Media Marketers Use Smartphone Apps

social media how to Do you use your smartphone to carry out your social media marketing while you’re away from your desk?

Are you looking for apps to make you more productive?

Finding apps to help us perform our day-to-day tasks has become more important than ever.

In this post, I’ll give you 26 tips, an A-Z guide for using smartphone apps to boost your efficiency, no matter where you are.

#1: Access and Review Analytics

The convenience of accessing analytics wherever you are makes it easy to keep up with data-driven projects in real time.

The analytics apps I suggest show your important key performance indicators (KPIs), how users are finding your website, visitor paths and so much more.

google analytics app

Keep a watchful eye on analytics in real time.

20 comments

 
 

Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging

social media how toAre you looking for new ways to add mobile to your marketing mix?

Do you want to deliver time-sensitive offers to your customers?

Wondering how SnapChat could help your business?

It’s no secret that mobile is the new black: most people rely on their phone or tablet to access information.

In this article, you’ll discover 5 ways brands can add Snapchat to their mobile marketing strategy.

How Snapchat Works

If your target audience is age 13-25, Snapchat may be the answer you’re looking for.

It’s a popular mobile app—it logs over 400 million messages every day—that shares photos and videos that disappear after a short time.

First, let me explain how Snapchat works. A Snapchat picture, or snap, is only available for a set time limit, from 1 to 10 seconds, once the user opens it. However, the new Snapchat Stories feature allows items to be available for up to 24 hours.

The limited lifespan makes Snapchat the perfect tool to deliver a call to action that creates excitement and a sense of urgency.

snap-chat-app

Open the app, then to take a snap, tap the center button once. For video, press and hold the center button for as long as you want the video to record.

31 comments

 
 

5 Ways to Blog From Your Mobile Device

social media how toDo you need to blog while on the go?

Would you like to have the ability to blog from your mobile device?

In this article, I’ll show you what you need to run your blog from your mobile device.

Why Blog From a Mobile Device?

OK, so you’re not going to build a robust blog entirely on mobile.

But once you’ve launched your blog using a platform like WordPress, a computer is no longer required to continue posting, engaging and building your brand online.

In today’s mobile, 140-character world, more readers prefer their content in bite-sized chunks—which makes quick-hit and multimedia posts from a mobile device ideal in some cases.

“Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when asked what today’s businesses are lacking online. “Long-form blogging was the big thing in years back. Microblogging is now the big thing. It’s changed the dynamics a bit.”

And microblogging doesn’t have to be just a Twitter thing. Many new WordPress themes have custom content types baked into the editor and design for short blurbs, photos and even asides.

In fact, a standardized list of these “short-form” post formats has been recognized since WordPress 3.1, and bloggers can now customize their themes around these specific, shorter-than-normal posts. That standard list of post formats includes Aside, Audio, Chat, Gallery, Link, Quote, Status and Video.

wordpress-post-formats

WordPress makes it easy to publish short-form content with those callouts on the content management side of things. It’s encouraging Google and other search engines to become more flexible when it comes to ranking quality content, no matter how many words the body area contains.

32 comments

 
 

Mobilizing Your Website: What You Need to Know

Is your website or blog mobile-ready?

Are you wondering how to optimize it for mobile users?

To learn about the opportunities available in the mobile marketing world, I interview Greg Hickman for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast. Greg advises big brands on mobile marketing, including AT&T, Electronic Arts, Cabelas and Sony Pictures.

Greg shares what businesses should do to make their mobile experience more user-friendly.

You’ll learn about the best tools available to build your own mobile site and how to discover the kind of devices people are using to visit your site.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

23 comments

 
 

26 Mobile Apps to Improve Your Business and Networking

social media toolsHave you been spending more of your mobile time using smartphone apps than browsing the web?

Suffice it to say, you’re not alone.

There are more than a million apps available and according to Sunil Gupta,”Users spend on average, 82% of their mobile minutes with apps and just 18% with web browsers.”

In this article, you’ll find apps to consider using to help you with your business and social activities.

Due to the enormous number of apps to choose from, I focused on apps that are convenient and provide social value.

Note: For consistency, all screenshots were taken from iTunes app store. I also looked for apps available on both iPhone and Android—and if not identical products on both platforms, another one with similar functionality would be available (see #3 for example).

Here are 26 apps, an A-Z guide to help you conduct business and network while on the go.

61 comments

 
 

5 Mobile Video Apps to Boost Online Engagement

social media toolsDo you want to use videos to market your business?

Are you wondering if there are simple mobile apps to make this possible?

In this article I’ll review five mobile video apps and share how they can boost your online engagement.

Why Mobile Video?

Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.

Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”

This prediction has already proven true with a burst of new video apps and upgrades hitting the market. And some of these offer unique opportunities for savvy marketers.

28 comments

 
 

4 Ways to Maximize the Social Media Presence at Your Next Event

social media how toDoes your business run events, conferences or similar meetings?

The ability for attendees to interact through social channels is a huge part of successful events.

Here are 4 ways to maximize the social media presence of your next event.

#1: Promote Your Hashtag Everywhere

A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.

When you are putting together materials for your event, everything should include the event hashtag.

32 comments

 
 

How to Make Your Blog Mobile-Friendly

social media how toDo you want more mobile subscribers and readers?

Is your blog suitable for a mobile device?

In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.

In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.

Is Mobile Important for Your Blog?

Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.

google analytics overview

Analytics display details of how many people are accessing your website from a mobile device.

Before you make an investment in this area, it’s useful to check your analytics to find out how many people access your blog from a mobile device.

73 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Check out the Social Media Marketing Podcast!