Getting lots of pins from your blog posts can increase engagement and drive traffic.
It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.
Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.
Below you will find 4 tips to get more traffic to your blog from Pinterest.
#1: Share a Lot of Content
One of the best ways to promote your blog is to pin a lot of images onto your boards.
You need to share both your own content and content from other people.
Aim to create content-rich boards where people come searching for articles on your particular topic.
If you have good boards that are followed by people who regularly view and share your pins, you can boost your blog traffic by pinning posts from your own blog.
This is because people like to be engaged with images.
The good thing about Pinterest is that every new post is an image around which a lot of engagement can be driven. So there’s great potential to drive a lot of engagement on this social media network.
Here are 6 ways to drive more engagement with images on Pinterest.
#1: Run Competitions
People love taking part in competitions, whether it’s to win a coupon, money, get their two minutes of fame or just for fun.
On Pinterest, you can run competitions where the winner is the user who pins the best pictures or has the Pinterest board with the best collection of pins. You could also do something creative like Peugeot Panama.
Peugeot Panama takes a picture of one of their cars and divides it into pieces. They pin one of these pieces of the picture onto a Pinterest board and ask their followers to pin the rest of the pieces onto one of their boards and share it with Peugeot Panama.
Their Pinterest followers have to go to Peugeot’s Facebook page or website to find the missing pieces of the picture. Usually the first 5 people to complete the picture win a prize.
Have you used Pinterest to promote your business-to-business (B2B) company?
Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.
A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”
However, many B2B businesses are still wondering how to promote themselves with Pinterest.
Check out how these B2B businesses are using Pinterest. Try to replicate their techniques for your business.
Here are 7 tips for successfully using Pinterest for your B2B business.
#1: Use Infographics
One study shows how Pinterest has been bringing in more traffic to websites than LinkedIn, Google+ and YouTube put together.
Brands are benefiting with Pinterest in generating traffic and sales.
So if you’d like to attract a lot of traffic to your website using Pinterest, check out these 6 tips.
#1: Use Original Pictures to Drive Traffic
If you visit the Popular Section of Pinterest, you’ll see that most of the popular pictures and images in this section are original and unique. The popular images are “repinned,” “liked” and commented on the most number of times.