Have you ever wondered how a business handles more than a million Twitter fans? Want the inside scoop from the largest retailer on Twitter?
Even if you’re a small business, there’s some great insight to be gained from Marla Erwin, Interactive Art Director for Whole Foods Market. Marla was instrumental in creating Whole Foods’ acclaimed social media program and the results have been phenomenal! For example, in the first year, Twitter.com/Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people.
If you’re not familiar with Whole Foods, it’s the leading natural and organic food store in the world with nearly 300 locations in North America and the United Kingdom.
Whole Foods Market is the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time. Here are key excerpts from our interview (you can listen to the entire exchange at the end of this article).
The year is coming to a close and there’s been lots of great social media content developed.
Here are our top five articles (in order of popularity) from this year…
Here’s a quick overview of the this article:
Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly
The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.“
Can you see me now? Yes, seeing faces is really at the core of social media. New tools have recently emerged that allow you to broadcast multiple live talking heads over the Internet.
Here’s the cool part. They cost next to nothing and allow you to instantly communicate with hundreds of people. The marketing upside is huge here: quick video chats with groups of prospects, organized events and much more.
We conducted four live multi-guest video broadcasts for the launch of Social Media Examiner. In this article I’ll explain how we did it and share the tools we used so you can do this on your own.
How it Works
Are you launching a product or service? Looking to create a big social media splash? A new and powerful marketing idea is live video broadcasts with multiple guests. Think videophones with multiple people who the entire world can see. Then add public chat and integration with social media sites like Twitter and Facebook.
In this video I speak with Richard Jalichandra, the CEO of Technorati. When you hear the name Technorati, you probably think about Technorati.com—the world’s largest blog search engine and directory, helping people find blog content and enabling bloggers to be discovered.
But Technorati is also TechnoratiMedia.com—the largest ad network focusing on social media where businesses can purchase ads.
Watch this video as Richard shares:
- How bloggers use Twitter and video to promote their blogs
- How bloggers can now publish their articles directly on Technorati to reach bigger audiences
- The difference between mainstream media content and blogging
- And insights into the future of blogging
On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.
Here’s how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).
Here’s the line up:
- 7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
- 9am Pacific (Noon Eastern): Denise Wakeman (The Blog Squad) and Michael Stelzner
- 11am Pacific (2pm Eastern): Mari Smith (Facebook for business guru) and Michael Stelzner
- 1pm Pacific (4pm Eastern): Jason Falls (Social media strategist) and Michael Stelzner