How Social Login Enhances Websites

social media reviewsDo you manage a site that encourages people to create user accounts?

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

Why Social Login?

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already registered elsewhere.

If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.

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9 Social Media Marketing Tips From the Pros

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

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How Small Businesses Should Adapt to Social Media

social media expert interviewIn this video I interview John Jantsch, founder of Duct Tape Marketing and author of the books Duct Tape Marketing and The Referral Engine.

John shares great tips for small businesses to get more out of social media. He also identifies the key social media trends to focus on to make your marketing simple and effective in bringing in more money.

Be sure to check out the takeaways below after you watch the video. Also keep reading to learn how you can win private coaching with John.

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8 Hot Social Media Tips From Eight Industry Experts

social media how toAre you looking for some creative ideas to enhance your social media activities? If so, look no further.

To help you lay down tracks for social media success, here’s a solid list of strategies from eight top social media experts. Take a look, ask yourself what tips you can use and start reaping the rewards of real success.

#1: Offer live events on Facebook

mari smith“To provide additional value and fresh ways for your fans to interact with you, periodically conduct live chat sessions or live webinars or teleseminars. My co-author of Facebook Marketing: An Hour a Day, Chris Treadaway, and I recently conducted what we called a ‘flash chat’ in order to crowdsource content for version two of our book,” explained Mari Smith.

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How to Succeed With Social Media: A Brian Solis Interview

social media interviewsI recently interviewed Brian Solis, author of the new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. He is also coauthor of the book, Putting the Public Back in Public Relations.

During this interview, you’ll gain some great social media insight, discover some key mistakes businesses make, and learn which corporations are excelling with social media.

Mike: In your book, you made the following statement: “We are forever students of new media. We should never strive to master something that evolves much faster than our ability to grasp its lessons.”

Can you elaborate on what you meant?

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How the U.S. Navy Uses Social Media

social media expert interviewIn this video I interview Scott McIlnay, commander in the US Navy and Director of Emerging Media Integration. Scott shares how the US Navy uses social media at the enterprise level.

You’ll hear how they grew their Facebook page rapidly to over 70,000 fans. And Scott also highlights how the US Navy uses each of their social media platforms for a different purpose. Be sure to check out the other takeaways below.

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The Biggest Social Media Mistakes (a Jay Baer Interview)

social media expert interviewIn this video I interview Jay Baer of Convince And Convert. Jay provides social media consulting to leading businesses.

In this video, Jay offers social media tips to help businesses succeed.

You’ll learn why Jay talks of “Noah’s ark” in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.

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How Bloggers Should Use Twitter (a Darren Rowse Interview)

social media expert interviewIn this video I interview Darren Rowse, founder of the popular blogs Problogger.net and Twitip (a blog dedicated to Twitter).

Darren also authored the best selling book Problogger: Secrets for Blogging Your Way to a Six-Figure Income.

In this video Darren shares why Problogger took off and his great tips on how bloggers should use Twitter.

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Reaching Millions With Twitter: The Whole Foods Story

social media interviews

Have you ever wondered how a business handles more than a million Twitter fans? Want the inside scoop from the largest retailer on Twitter?

Even if you’re a small business, there’s some great insight to be gained from Marla Erwin, Interactive Art Director for Whole Foods Market. Marla was instrumental in creating Whole Foods’ acclaimed social media program and the results have been phenomenal! For example, in the first year, Twitter.com/Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people.

If you’re not familiar with Whole Foods, it’s the leading natural and organic food store in the world with nearly 300 locations in North America and the United Kingdom.

Whole Foods Market is the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time.  Here are key excerpts from our interview (you can listen to the entire exchange at the end of this article).

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