Influencer Marketing: How to Work With Influential People


Do you reach out to influencers?

Want to create good relationships to increase your visibility and get more customers?

To learn how to work with influencers, I interview Doug Karr.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing Technology blog. Doug also co-hosts the Edge of the Web podcast.

Doug will explore influencer marketing and how to work with prominent people.

You’ll discover how to identify and reach out to influencers, as well as develop relationships and campaigns that lead to sales.

“podcast

Listen as Doug Karr shares how to work with influential people.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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14 comments

 
 

Launching Products: Lessons From Mistakes and Pushing Boundaries


Thinking of launching a product, service or even a company?

Want ideas of what to do and what not to do?

In this special episode, we’re going to talk about how to push the boundaries when you launch.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

We’re recording literally days prior to Social Media Marketing World 2015. I’m joined by Leslie Samuel, one of our senior managers who I’ve been working with since the fall.

We’re going to explore how to launch products and learn lessons from experience and a lot of mistakes.

You’ll get a behind-the-scenes look at what we do at Social Media Examiner to launch a product.

special podcast leslie samuel pushing boundaries

Listen as Leslie Samuel shares insights on how to push boundaries when you launch.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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Split Testing: How to Improve Your Site Conversions


Do you split test the opt-ins on your website?

Want to get better results?

To learn how to create effective split tests, I interview conversion expert Joanna Wiebe.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com–a website designed to help you improve your conversions. She’s the author of the Copy Hackers ebook series.

Today Joanna will explore how split testing can help improve your email opt-ins and much more.

You’ll discover how to alter your headlines and buttons to improve your website opt-ins, as well as what tools to use to analyze results.

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Listen as Joanna Wiebe shares how to improve site conversions with split-testing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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10 comments

 
 

Content for Leads: How to Create Content That Spreads and Fills the Funnel


Do you create content?

Are you looking to generate more leads?

To learn how to get the most from your content, I interview Jason Miller.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He’s the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Jason is also an excellent photographer specializing in rock bands.

Jason focuses on creating sharable content that also generates leads.

You’ll discover how content ties into influencer relationships and how to leverage it.

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Listen as Jason Miller shares how to create content that spreads and fills the funnel.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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12 comments

 
 

Video Blogging: How to Become a Video Personality


Do you post videos?

Want to make them better?

To learn how to create great videos, I interview video blogger Amy Schmittauer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.

Amy will talk all about video blogging and what you need to know to become a video blogger.

You’ll discover the secret to making great videos, as well as what mistakes to avoid.

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Listen as Amy Schmittauer shares how to become a video personality by video blogging.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

20 comments

 
 

Crowdfunding: What You Need to Know to Succeed With Crowdfunding


Do you plan to launch a product, project or business?

Want to learn how to use crowdfunding to support your next venture?

To learn how to succeed with crowdfunding, I interview Emily Best.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Emily Best, filmmaker, publisher of Bright Ideas magazine and founder of Seed&Spark, a crowdfunding solution for the independent film industry.

Emily shares how she stumbled into crowdfunding and what it could mean for your business.

You’ll discover what you need to know about crowdfunding campaigns, including how to get started and crowdfunding platforms.

“podcast

Listen as Emily Best shares what marketers need to know to succeed with crowdfunding.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

15 comments

 
 

Snapchat Marketing: What Businesses Need to Know


Are you on Snapchat?

Do you use it for marketing?

To learn how to use Snapchat for your business, I interview Gary Vaynerchuk and Shaun McBride.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Gary Vaynerchuk, the CEO of VaynerMedia, host of the AskGaryVee Show and author of Jab, Jab, Jab, Right Hook, and Shaun McBride, also known as Shonduras, a celebrity on Snapchat and artist. Shaun is one of Snapchat’s power users and has represented brands like Disney and Taco Bell on the platform.

Gary and Shaun will share what marketers need to know about Snapchat.

You’ll discover why marketers are using Snapchat and how to use it for your business.

“podcast

Listen as Gary Vaynerchuk and Shaun McBride share what businesses need to know about Snapchat.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

15 comments

 
 

Google Analytics: How to Know If Your Marketing is Working


Do you use Google Analytics?

Want to know how data can help improve your marketing?

To learn how to measure what’s working with Google Analytics, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. His brand-new book is Marketing Blue Belt: From Data Zero to Marketing Hero.

Christopher will talk about how to use Google Analytics to improve your marketing.

You’ll discover how to set goals, and analyze and measure your data.

“podcast

Listen as Chris Penn shares how Google Analytics can show if your marketing is working.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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17 comments

 
 

Twitter for Business: What Smart Marketers Are Doing With Twitter


Do you use Twitter to promote your business?

Want to discover how to connect with your audience and engage on Twitter?

To learn how to use Twitter for business, I interview Laura Fitton.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She’s also founded OneForty (a Twitter app store) and now she is the Inbound Marketing Evangelist at HubSpot.

Laura and I will explore Twitter marketing.

You’ll discover how to market yourself on Twitter, develop relationships using the platform and more.

“podcast

Listen as Laura Fitton shares what smart marketers are doing on Twitter.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

9 comments

 
 








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