This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers.
Nor will I say that it’s time for your business to “join the conversation” and I promise not to overuse the word transparency either.
I believe that most brands (large and small) get it.
Friends, fans and followers are important, yes. And brands increase their social equity by engaging in two-way dialogue with their constituency, yes. And transparency is key to these external engagements, yes.
You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.
Be sure to see the other takeaways below.
Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.
The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.
Are you trying to build a community for your company or brand? Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?
This article reveals three important tips you need to know to help build and manage communities.
What Is Community Management?
Previously I wrote examined the different roles for those who work with social media in business. Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. Here’s how I define community manager: