How Intel Connects With Consumers Using Social Media

By Michael Stelzner
Published July 19, 2010

social media expert interviewIn this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital).  Michael shares how Intel uses Twitter and video to connect with consumers.

You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.

Be sure to see the other takeaways below.

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5 Twitter Tips for Building Your Business

By Michael Brito
Published April 15, 2010

social media how toTwitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

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3 Tips for Managing a Social Media Community

By Michael Brito
Published March 1, 2010

social media how toAre you trying to build a community for your company or brand?  Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?

This article reveals three important tips you need to know to help build and manage communities.

What Is Community Management?

Previously I wrote examined the different roles for those who work with social media in business.   Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. Here’s how I define community manager:

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