5 Simple Metrics to Track Your Social Media Efforts

social media how toAre you looking for simple, straightforward metrics to measure the impact of your social media efforts?

Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .

While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.

Here are five simple metrics to find out whether your social media effort is paying dividends.

#1: Examine Referring Traffic

Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.

Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.

69 comments

 
 

How to Measure Your Facebook Engagement

social media how toAre you wondering if your Facebook content is connecting with people?

Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.

In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all.  To know more about Facebook engagement, check out this two-part post here and here.

The News Feed

Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.

171 comments

 
 

Which is Better for Social Media Monitoring: TweetDeck or SproutSocial?

social media toolsIf you’re running social media efforts for your business, there’s a pretty good chance you’ve at least tried a free monitoring tool like TweetDeck.

But new social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com.

Here are the 7 ways to tell if you’re ready to graduate from TweetDeck.

68 comments

 
 

How Social Media Monitoring Can Grow Your Business

social media expert interviewIn this video I interview Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6.

Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities.

You’ll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video.

19 comments

 
 

Should You Use Radian6 for Social Media Monitoring?

social media toolsAre you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review…

If you’re looking for a social media monitoring tool, you’ve probably noticed that it’s quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it’s difficult to know how to compare one vendor to the next. Here’s the skinny on where Radian6 fits into the picture.

120 comments

 
 

5 Ways to Use Social Data to Grow Your Business

social media how toAre you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.

#1: Listening Data

Nearly every social media plan tells you to begin by “listening,” but what are you listening for? Monitoring news related to your local business environment and industry can give you a sense of the conversation around your products or services, but social listening allows you to expand this information and make it more relevant.

29 comments

 
 

Is HootSuite Pro a Smart Investment?

social media toolsHave you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.

Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.

136 comments

 
 

The Best Ways to Make Your Brand Social

social media expert interviewIn this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.

David explains why you need to become a social business before you can become a social brand. You’ll also find out where to start your social business planning and what to expect in the future.

Be sure to check out the takeaways below after you watch the video.


13 comments

 
 

6 Social Media Success Metrics You Need to Track

social media how toPeople who say social media isn’t measurable aren’t looking very hard.

The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Here are the 6 undervalued social media success metrics you should be tracking:

#1: Daily Story Feedback

Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.

63 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.