3 Social Media Tools That Help Marketers Save Time

social media toolsHow much of your day is spent on recurring social media activities?

Are small tasks taking up too much of your time?

When you know where tools can help you most, you can decide which tools best suit your needs.

In this article I’ll address three time-consuming areas and share social media tools to help you save time.

#1: Streamline Daily Tasks

Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?

HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.

sproutsocial scheduling feature

Use dashboards to help with updating social channels daily.

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6 Steps to Build a Social Listening Dashboard

social media how to Do you want to streamline your social listening?

Are you looking for tools to help you find and share content?

Tracking social mentions, finding interesting content and following industry news is important, but time-consuming.

In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done.

Why Social Listening?

To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen.

As you probably know from experience, social listening can be a job in and of itself, nevermind your other social media marketing duties.

istock 33962654 social media parts

There are many parts to effective social media marketing. Image: iStockPhoto.

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14 Social Media Tools Used by Marketing Pros

social media toolsAre you looking for social media tools to get more out of your marketing?

Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using.

Discover how you can use these tools to help you to get more out of your social media marketing.

#1: Mention

Todd Wheatland

Todd Wheatland

Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.

As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.

There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.

mention set up

Mention provides clean and simple functionality.

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Pinterest Analytics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Launches Free Web Analytics:  Pinterest Web Analytics ”give site owners insights into how people are interacting with pins that originate from their websites.”

pinterest analytics

"If you have a verified website, you'll get information about how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest."

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3 Analytic Tools to Improve Your Social Media Performance

social media toolsDo you want to improve the results of your social media marketing?

Measuring your social media performance is key to getting great results.

You need the right tools to measure those results.

In this article, we’ll go through 3 analytic tools to help improve your results on social media.

#1: Mention – Monitor Your Brand Anywhere on the Web

Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.

When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.

There are many monitoring tools available, but many either are very expensive or have limitations.

For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.

Mention is a very cost-effective and comprehensive solution that monitors your alerts across a variety of sites.

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5 Twitter Changes and How to Make the Most of Them

social media toolsAre you wondering how Twitter’s changes will impact your use of its network?

Recently, Twitter got a complete revamp that changed things drastically. Interestingly, it didn’t pump the social network with more and more features.

Ryan Sarver, Twitter’s head of API, explained it crisply: “In a world where Facebook and Google are competing on features, Twitter wants to focus on being simple.”

This article will review all the changes, from user interface changes to Twitter brand pages, what the new changes mean and how you can best use them.

#1: Easier and More Streamlined Navigation

The first thing you’ll notice with the new Twitter is that navigating has become a lot easier and more streamlined. With just one click on any update, you can now get all the information you need from a tweet.

It will show you the number of retweets, replies and favorites, without going anywhere else.

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Is HootSuite Pro a Smart Investment?

social media toolsHave you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.

Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.

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