Becoming a Media Company: How to Turn Your Business Into a Platform

Do you use content to capture the attention of consumers?

Are you wondering how to reach out to a larger audience?

To learn about how any business can become a media outlet, I interview Michael Brito for this episode of the Social Media Marketing podcast.

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Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company.

Michael shares the reasons why your business should become a media outlet.

You’ll learn the five characteristics behind a successful media company and how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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How Mashable Evolved Into a Major Media Company

social media expert interviewIn this video I interview Adam Ostrow, editor in chief of the successful blog Mashable. Adam shares insights into how Mashable evolved into a major media company.

He also talks about how blogging has transformed the world of media and the social media trends you need to follow.

Be sure to check out the takeaways below after you watch the video.

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7 Essential Design Elements for Great Business Blogs

When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

A well-designed business blog:

  1. Uses visual interest to make posts easy to read
  2. Brands your business in a consistent way
  3. Places useful information in places where it is easy to find
  4. Isn’t cluttered with things that aren’t helping you promote your business
  5. Makes it easy for readers to do what you want them to do

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