social media how toDoes your business use multiple social media platforms?

Wondering where you can make improvements?

With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website.

In this article, you’ll discover how to use Google Analytics to assess the effectiveness of your social media marketing.

use google analytics to examine social media audience

Discover three ways to evaluate your audience using Google Analytics.

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social media how toDo you want to see how social media impacts your business?

Want to learn how Google Analytics can help?

In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing.

google analytics report social media impact

Discover four ways to use Google Analytics reporting to measure social marketing impact.

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social media how toAre you overwhelmed by the amount of analytic data found on social media platforms?

Want to know which metrics to follow?

Knowing what to measure and how to apply the data makes it easier to modify your marketing for better reach, engagement, and visibility.

In this article, you’ll discover four ways social media insights can improve your marketing on Facebook and Twitter.

optimize marketing with analytics on facebook and twitter

Discover four ways to improve your marketing with Facebook and Twitter analytics.

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social media how toWant to improve your Facebook ad performance?

Wondering which metrics to look at?

Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns.

In this article, you’ll discover six ways Facebook ad metrics can help you improve your Facebook ads.

improve ads with facebook ad metrics

Discover six ways to improve your Facebook ads using Facebook ad metrics.

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social media toolsDo you struggle to determine an accurate ROI in social media marketing?

Wondering which of your social media campaigns are most profitable?

It’s important to know whether the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in.

In this article, you’ll discover five tools to help you accurately and completely measure your social media ROI.

tools to measure social roi

Discover five tools to help you measure your social media ROI.

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social media toolsDo you want more people to share your content on Facebook?

Are you taking advantage of Facebook’s sharing features?

Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.

In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content.

how to use the new facebook sharing options

Discover how to take advantage of the new Facebook sharing options to promote your content.

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social media how toIs social media working for you?

Want better results?

Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering.

In this article you’ll discover four monthly assessments to improve your social media marketing results.

monthly plan for social media marketing assessmemts

Discover how to improve your social media marketing with monthly assessments.

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social media how to

Do you want to know how people are finding your website?

Do you want to learn more about Acquisition reports in Google Analytics?

When you know your biggest traffic sources, you have a better idea of where to spend your time and money.

In this article I’ll share how Google Analytics Acquisition reports can help you drive traffic and sales.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics acquisitions reports

Find out to use Google Analytics to track traffic sources.

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social media how to Do you spend hours on your social media outreach and have no idea if it’s successful?

Are your clients constantly clamoring for social proof?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).

In this article I’ll share tools and tips to measure the ROI of your social media efforts.

Why Measure Your ROI?

ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!

This is important for social media companies, consultants and in-house staff.

The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.

Here are five steps for your ROI measurement strategy.

#1: Set Social Media Goals

ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. Before you can track and measure your ROI, you need to determine your goals so you know which factors you’re measuring and what success looks like.

Top 5 Metrics for Auditing Your Social Media Marketing ROI: Beyond revenue, participating in social media has many “beneficial business applications, such as facilitating customer service and boosting public relations.”

Reach, traffic, leads, customers and conversion rate are the metrics Pamela Vaughan on HubSpot suggests you consider to determine social media marketing success.

hubspot roi image

HubSpot.com shares 5 ROI metrics you should audit.

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