social media toolsDo you want more people to share your content on Facebook?

Are you taking advantage of Facebook’s sharing features?

Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.

In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content.

how to use the new facebook sharing options

Discover how to take advantage of the new Facebook sharing options to promote your content.

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social media how toDo you want to see how social media impacts your business?

Want to learn how Google Analytics can help?

In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing.

google analytics report social media impact

Discover four ways to use Google Analytics reporting to measure social marketing impact.

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social media how toIs social media working for you?

Want better results?

Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering.

In this article you’ll discover four monthly assessments to improve your social media marketing results.

monthly plan for social media marketing assessmemts

Discover how to improve your social media marketing with monthly assessments.

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social media how to

Do you want to know how people are finding your website?

Do you want to learn more about Acquisition reports in Google Analytics?

When you know your biggest traffic sources, you have a better idea of where to spend your time and money.

In this article I’ll share how Google Analytics Acquisition reports can help you drive traffic and sales.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics acquisitions reports

Find out to use Google Analytics to track traffic sources.

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social media how to Do you spend hours on your social media outreach and have no idea if it’s successful?

Are your clients constantly clamoring for social proof?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).

In this article I’ll share tools and tips to measure the ROI of your social media efforts.

Why Measure Your ROI?

ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!

This is important for social media companies, consultants and in-house staff.

The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.

Here are five steps for your ROI measurement strategy.

#1: Set Social Media Goals

ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. Before you can track and measure your ROI, you need to determine your goals so you know which factors you’re measuring and what success looks like.

Top 5 Metrics for Auditing Your Social Media Marketing ROI: Beyond revenue, participating in social media has many “beneficial business applications, such as facilitating customer service and boosting public relations.”

Reach, traffic, leads, customers and conversion rate are the metrics Pamela Vaughan on HubSpot suggests you consider to determine social media marketing success.

hubspot roi image

HubSpot.com shares 5 ROI metrics you should audit.

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social media how toDoes your business have a social media strategy?

According to research conducted by Constant Contact, over 50% of small businesses need help with social media.

While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.

With planning, your small business can use social media effectively.

Here are seven steps to a social media strategy for your business.

#1: Determine Your Business Objectives for Social Media

How do you want to use social media to help your business? What goals do you want to achieve?

Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.

goals

Define clear goals for your social media marketing. Image source: iStockPhoto.

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social media how toHave you ever been asked to show the return on investment (ROI) for your social media work?

Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media?

25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities.

In this article, I’ll show you how to tweak some of your social media actions with your business goals in mind and make them easier to tie to your ROI.

#1: Use Social Media to Promote Your Offers

Social media is an important channel to promote any content you create. Whether you’ve created an ebook, blog post, webinar or white paper, you should promote it through social media.

Tap into your social audience whether you’re on Twitter, Facebook, LinkedIn, Google+ or Pinterest.

sme tweet

Social Media Examiner uses Twitter to share content and generate traffic.

As you can see on Twitter, it’s important to link to all of your content with your tweets. And remember to include hashtags to gain further visibility on Twitter.

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social media how toAre you looking for better ways to measure your social media activities?

Do you know if your social media efforts are worthwhile?

Social media measurement is one of the most frustrating challenges business face.

In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns.

Why Measure?

In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective.

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social media toolsIs your business effectively using Instagram?

Are you making the most of your community on Instagram?

Forty percent of top brands have adopted Instagram as part of their marketing strategy.

Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and interaction from your audience.

Here are three tips on how to strengthen your community management efforts on Instagram.

#1: Use Tools to Manage Your Account

Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community. Before the launch of the web version of Instagram, many tools were developed to fill in the gaps left by the network.

There’s Statigram, Instagrid, Webstagram, Nitrogram, Simply Measured and many other helpful tools for making the most of your Instagram community.

Let’s focus on just two, Statigram for community and giveaway management, and Nitrogram for measurement.

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