Are you struggling to figure out how you can better use the data?
To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach.
Here are five ways metrics can improve your social media marketing.
#1: Determine Which Stats Matter
Before you enter into any metrics analysis, decide what you need to track and how you’ll track it. Google Analytics is clearly the go-to, although there are other analytics sites. Most social channels have their own insights, as well.