How Mashable Evolved Into a Major Media Company

social media expert interviewIn this video I interview Adam Ostrow, editor in chief of the successful blog Mashable. Adam shares insights into how Mashable evolved into a major media company.

He also talks about how blogging has transformed the world of media and the social media trends you need to follow.

Be sure to check out the takeaways below after you watch the video.

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How to Use Tweetups as a Marketing Strategy

Social media goes beyond Facebook or Twitter.  It’s about connecting with people and developing relationships.  And sometimes those connections can be literally face-to-face!

Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too.  One of the ways to do that is with a Tweetup.

What Is a Tweetup?

There are some things that just can’t be done with a 140-character limit.

A Tweetup is an in-person meeting of Twitter users. It has also become a colloquialism for any in-person networking event organized using social media.

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Top 10 Social Media Blogs – The 2010 Winners

Social media is the talk of the planet.  But where do you go to learn the best tips and tactics?  Look no further…

Tons of nominations came in.  Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2010.

If you’re looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

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Finalists – Top 10 Social Media Blogs 2010

Wow!  We received over 150 nominations for our Top 10 Social Media Blogs for 2010 contest!

There are some real gems among these 21 finalists. Our judges Scott Monty (Ford), Ann Handley (MarketingProfs) and David Meerman Scott (author New Rules of Marketing and PR) are finishing up their reviews of these sites.


The judges

Here are the finalists:

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New Studies Show Marketing Power of Facebook

November of 2009 was a big month for Facebook.  And it’s not just consumers who are leveraging this titanic network.  Check out these crazy statistics.

ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.

This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.

And the impressive stats don’t stop there.  ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November.  Considering how big the “online world” actually is in terms of web pages, this was no small feat!  Check out this image:

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