Are you looking for a way to get the most out of Google+?
Does your business have a Google+ community?
When you bring conversations to a central place and encourage collaboration, you provide value for your audience.
In this article I’ll show you how to create a Google+ community and how to connect with people and keep them coming back.
#1: Create a Google+ Community From Scratch
Google+ communities are one of the most flexible tools available in social media, and they’re free for Google+ users and brands.
Communities are easy to set up and a great way to develop a loyal following. That sounds pretty good, right?
Are you using Google+ to promote your brand or content?
Do you want to find Google+ fans who love what you do and will share it with others?
When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.
This word-of-mouth marketing is invaluable, but how do you find these super-fans?
In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you.
How Do You Find Your Best Fans?
As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.
Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists).
Prepare for Your Search
Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates.
- Potential candidates
- People who engage
- My 100 brand evangelists
Are you wondering how you can be more successful generating traffic and growing a community with Google+?
To learn what your business needs to know about Google+, I interview Martin Shervington for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Martin Shervington, who is a Google+ marketing expert, consultant and executive coach. He manages two Google+ communities, Plus Your Life! and Plus Your Business! and has authored numerous books including Developmental Coaching.
Martin shares why he values Google+ and the benefits you can get from it.
You’ll learn what Google+ can offer your business and the best ways to get started.
Share your feedback, read the show notes and get the links mentioned in this episode below!