One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.
Add that the technology is changing all the time. It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.
With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.
David Armano recently published his social media predictions for 2010 on the Harvard Business Blog. Here’s a detailed analysis on whether his predictions will likely come true.
You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.
But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:
Social Media Monitoring Is Listening
Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.
The topic of this show is Twitter—and how it can help your business.
And the special guest is Deborah Cole Micek, better known as ‘Coach Deb.” She’s the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.
Deb has tens of thousands of followers at Twitter.com/coachdeb, and she’s been featured in The Wall Street Journal and has written for Entrepreneur Magazine.
VIEW VIDEO HERE NOW:
What did you think about the video? What are your thoughts on Twitter?