How to Market Your Business With Twitter Lists


Twitter is a networking haven for businesses. But is there an easy way to draw the right people to you with Twitter?

The answer is yes and there’s a great Twitter feature that can help you: Twitter lists.  Twitter lists can grab the interest of people you most want to meet, help you make a great first impression and can help you with marketing segmentation.

Below I’ll show you some unique ways to use Twitter lists.  But first…

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Is Real-Time Search Good for Businesses?


Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web.

With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next.  Ziff Davis featured this blog post a while back.  It got me thinking about the implications of the real-time web and how businesses can navigate through these rough waters.

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Top 5 Social Media Articles from 2009


The year is coming to a close and there’s been lots of great social media content developed.

Here are our top five articles (in order of popularity) from this year…

#1: Five Must Read Social Media Marketing Studies

Here’s a quick overview of the this article:

Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly

The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.

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7 Ways Posterous Improves Your Social Media Presence


Posterous is a social media platform where it’s very easy to post just about anything—photos, videos and words.  You can set up your account and publish content simply by sending an email. Yes it’s that simple!

Posterous is known as the most “social” networking place of social media. It’s also the ideal solution for sharing content that’s too long for a tweet and too short for a blog post.

There are many different reasons and motivations to create a free Posterous account. Let’s have a look at the 7 most common reasons for businesses to use Posterous.

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Outsourcing Social Media: Good or Bad Idea?


One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.

Add that the technology is changing all the time.  It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.

It’s hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you? Let’s explore this.

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6 Social Media Predictions for 2010


With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.

David Armano recently published his social media predictions for 2010 on the Harvard Business Blog.  Here’s a detailed analysis on whether his predictions will likely come true.

social media predictions

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Social Media Monitoring 101, How to Get Started


You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:

Social Media Monitoring Is Listening

Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.

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Coach Deb Talks Twitter in Video Interview


The topic of this show is Twitter—and how it can help your business.

And the special guest is Deborah Cole Micek, better known as ‘Coach Deb.” She’s the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.

Deb has tens of thousands of followers at Twitter.com/coachdeb, and she’s been featured in The Wall Street Journal and has written for Entrepreneur Magazine.

VIEW VIDEO HERE NOW:

What did you think about the video? What are your thoughts on Twitter?

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