An Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.
And he used social media to do it.
His YouTube videos got 110 million views, estimated to be 14.5 million hours of viewing. Mass media advertising to reach that many viewers would have cost $47 million.
A famous rapper made a promotional video that gave him even more free publicity.
At the time of the election, he had five million fans on Facebook — over four million more than his opponent. On MySpace, the numbers were approximately 800,000 and 200,000, respectively. On Twitter, he had over 100,000 followers and his opponent had about 5,000.
Have you heard of Joseph Campbell?
He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.
“That’s all well and good,” you may have thought at the time. “But I have to make a living. How do I make money by following my bliss?”
If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a book to teach us how to make money by following our bliss.
Many of you may know Vaynerchuk as the host of the video blog WineLibraryTV.com. Now he has written a book titled Crush It! Why Now Is the Time to Cash in on Your Passion.
If you’ve pondered any of these thoughts, look no further. All the answers are right here in this free report.
Watch the above video for a quick summary.
“You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?”
Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.
And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.
I recently interviewed the world’s leading marketing expert Seth Godin, author of 11 books (many of them focused on marketing). Some of his more notable books include Permission Marketing, Purple Cow, and Tribes. His most recent bestseller is called Linchpin: Are You Indispensable?
During this interview, you’ll learn how Seth employed new media to promote his latest book and his thoughts on marketing and social media. Note: Be sure to listen to the complete interview at the bottom of this article.
Mike: What exactly is a “linchpin” and how do I know if I’m one?
Seth: A linchpin is the person we can’t live without—the indispensable person who does work that matters, the person who is trying to stand out as opposed to fit in, the one who’s not easily replaceable, the low-paid cog in the giant industrial machine but, in fact, the person whom we seek out.
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.
Just as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010.
These networks have not reached mass adoption yet, so it’s not necessary to get active on all of them immediately. But remember, Facebook only took 6 years to reach 400 million registered users. You should keep an eye on these five upstarts to see if their innovative services attract large audiences in the near future.
Why You Should Pay Attention
Learning the ropes on new services before they gain mass traction can help you get value from them faster once they catch on. Monitoring the innovations in the social media space also gives you an indication of how the market is changing and will evolve over the next few years. Marketers should stay abreast of broader market trends to assure their messages stay relevant.
Twitter is a networking haven for businesses. But is there an easy way to draw the right people to you with Twitter?
The answer is yes and there’s a great Twitter feature that can help you: Twitter lists. Twitter lists can grab the interest of people you most want to meet, help you make a great first impression and can help you with marketing segmentation.
Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web.
With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next. Ziff Davis featured this blog post a while back. It got me thinking about the implications of the real-time web and how businesses can navigate through these rough waters.