Do you think likeability should even play a role in business decisions?
If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ The two are not the same thing.
In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable.
Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki
The Jobs Paradox
Steve Jobs was clearly a visionary with a brilliant mind. But he is often described as having been an egomaniac and ‘hard to work with.’
When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died:
Nike makes some of the best products in the world—products that you lust after. But you also make a lot of crap. Just get rid of the crap and focus on the good stuff.
Jobs didn’t play nice, but he had the type of honesty and clarity of vision that drew people to him, made him believable and even likeable, in his own way.
Could you use a little Facebook automation in your life? Well, help is here.
Facebook allows you to schedule your page posts.
Many people cheered this feature because Facebook’s EdgeRank algorithm and other quirks make using third-party tools like HootSuite or SocialOomph for scheduling your posts less desirable than posting manually.
Let’s dig a little deeper and find out some of the nuances of using Facebook scheduled posts.
First, we will give you the steps to schedule your posts and edit them.
#1: How to Schedule Your Posts
Scheduling is easy—just follow these steps:
- Write your post as you normally would. You can attach photos, add links, add YouTube videos, add tags to other pages and events or just include regular text.
I recently interviewed Seth Godin, author of the new book Poke the Box. Seth has written more than a dozen other books, many of them focused on marketing. Some of his notable books include Permission Marketing, Linchpin and Tribes.
During this interview, you’ll learn about his latest book, his views on the state of the publishing industry and about his new venture The Domino Project.
Mike: Let’s start with Poke the Box. What exactly does “poke the box” mean?
Seth: If you’re a computer programmer and you want to figure out how something works, the way you do it is not by reading a manual or following a map. You do it by trying something, seeing what happens, learning from it and then trying something else. That’s how we figured out how the world worked when we were 5 years old, and it’s the way we figure out how to do something new in a changing world.
Keep reading to discover how.
Should Your Site Be Social-Enabled?
There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.
When marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.
But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!
“How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.
Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.
So why are social media and direct response considered mutually exclusive?
Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media “purists” when he said, “Those making the most money with social media marketing today are doing so by turning it into direct-response 2.0.”
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?
Consumers have developed extremely sophisticated filters. As a marketer, you’re fighting that filter every day.
So he set up a Facebook fan page with the help of his parents. In just one week, he got more than 1,200 fans and raised $400!
“I can understand using Facebook for a fifth-grade science project,” I hear you saying. “But how do I use Facebook to market my business? I keep hearing that I should include social media in my marketing campaigns, but I don’t have a clue how to do that.”