Podcasting for Business: Why Marketers Are Betting on Podcasts


Have you considered starting a podcast?

Would you like to discover how to use a podcast to grow your business?

To explore why marketers are placing big bets on podcasting, I interview Jay Baer and Joe Pulizzi.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He’s also the man behind MarketingPodcasts.com. His company is Convince & Convert. Joe podcasts at This Old Marketing and Content Inc. He’s the founder of the Content Marketing Institute and the man behind the Content Marketing World conference.

Jay, Joe and I explore how podcasting has evolved since we all started.

You’ll discover how podcasting can help your business, how to work with sponsors and more.

jay baer and joe pulizzi podcasting for business

Listen as Jay Baer and Joe Pulizzi share how podcasting can help your business.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

18 comments

 
 

Marketing Partnerships: How to Extend Your Reach With Content Collaboration


Do you create great content other businesses might find interesting?

Have you considered collaborating with other brands?

To learn how to create marketing partnerships with content, I interview Andrew Davis.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He’s also a popular speaker.

Andrew explores the why and how of marketing partnerships with content.

You’ll discover the importance of creating marketing partnerships, as well as how to find the best partners and the keys to a successful collaboration.

andrew davis marketing partnerships podcast

Listen as Andrew Davis shares tips for extending your reach with content collaboration.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

20 comments

 
 

Webinars: Growing Leads and Sales With Live Online Events


Do you use webinars in your marketing?

Are you looking for new ways to generate sales and leads?

To explore the art of using webinars to generate leads and ultimately sell, I interview Lewis Howes for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development. Lewis is also an athlete and he’s on the USA Men’s National Handball Team.

Lewis shares why webinars are the most effective way to connect with your audience.

You’ll discover how to use webinars to generate leads and ultimately sell.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

25 comments

 
 

Social Sharing: How to Inspire Fans to Share Your Stories


Do you use stories to market your business?

Are you wondering how you can get people to share your content?

To learn how to inspire your fans and followers to share your stories via social media, I interview Simon Mainwaring for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He’s a consultant who’s worked with brands like Nike and Motorola. Simon also hosts the upcoming We First Social Branding Seminar in West Hollywood in a few days.

Simon shares the importance of tapping into the power of your fans to share your story.

You’ll learn how you can create a story and the kind of content you need to use to succeed.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

33 comments

 
 

Instagram Marketing: How to Get Started With Instagram


Do you use Instagram for your business?

Are you wondering how Instagram can help with your marketing?

To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.

Sue shares the strategy behind her Instagram success.

You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

82 comments

 
 

How Likeability Impacts Marketing Success


social media book reviewsDo you care about being liked at work?

Do you think likeability should even play a role in business decisions?

If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ The two are not the same thing.

In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable.

Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki

The Jobs Paradox

Steve Jobs was clearly a visionary with a brilliant mind. But he is often described as having been an egomaniac and ‘hard to work with.’

When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died:

Nike makes some of the best products in the world—products that you lust after. But you also make a lot of crap. Just get rid of the crap and focus on the good stuff.

Jobs didn’t play nice, but he had the type of honesty and clarity of vision that drew people to him, made him believable and even likeable, in his own way.

If you want to learn how to be more likeable and build a thriving career or business, Likeonomics is the best investment you’ll ever make. Here’s what you need to know about the book.

48 comments

 
 

8 Tips for Using Facebook Scheduled Posts


social media how toAre you crunched for time?

Could you use a little Facebook automation in your life? Well, help is here.

Facebook allows you to schedule your page posts.

Many people cheered this feature because Facebook’s EdgeRank algorithm and other quirks make using third-party tools like HootSuite or SocialOomph for scheduling your posts less desirable than posting manually.

Let’s dig a little deeper and find out some of the nuances of using Facebook scheduled posts.

First, we will give you the steps to schedule your posts and edit them.

#1: How to Schedule Your Posts

Scheduling is easy—just follow these steps:

  • Write your post as you normally would. You can attach photos, add links, add YouTube videos, add tags to other pages and events or just include regular text.

    schedule your post

    Type your post as you would normally.

215 comments

 
 

Transforming the Book Industry: How Seth Godin is Poking the Box


social media interviewsI recently interviewed Seth Godin, author of the new book Poke the Box. Seth has written more than a dozen other books, many of them focused on marketing. Some of his notable books include Permission Marketing, Linchpin and Tribes.

During this interview, you’ll learn about his latest book, his views on the state of the publishing industry and about his new venture The Domino Project.

Mike: Let’s start with Poke the Box. What exactly does “poke the box” mean?

Seth: If you’re a computer programmer and you want to figure out how something works, the way you do it is not by reading a manual or following a map. You do it by trying something, seeing what happens, learning from it and then trying something else. That’s how we figured out how the world worked when we were 5 years old, and it’s the way we figure out how to do something new in a changing world.

52 comments

 
 

9 Ways to Transform Your Website Into a Social Media Hub


social media how toShould your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

Keep reading to discover how.

Should Your Site Be Social-Enabled?

There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.

Yet, for most of us, our websites are still where the rubber meets the road. It’s where you turn visitors into leads and prospects into customers. It’s where you build your lists and sell your goods.

75 comments

 
 








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