Do hashtags make a difference?
What about sponsored stories?
There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses.
Here are five noteworthy Facebook findings we uncovered from the latest published research.
#1: 78% of U.S. Facebook Users Are Mobile
Facebook is at the center of a sizable shift to mobile. In the U.S. alone, 78% of all Facebook users (just shy of 100 million people) logged into their Facebook accounts via mobile this year (TechCrunch).
Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices.
Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.
Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”
These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.
Here are some interesting findings from the survey:
#1: Marketers Want Most to Learn About Blogging
When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.
An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.
Are you wondering how your business can benefit from Pinterest?
To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she’s addicted to Pinterest. It’s changed her life in a major way and now she helps other businesses figure out how to tap into this growing network.
Cynthia shares how you can use Pinterest for market research and how to get your content seen by more people.
You’ll learn about some of the most popular trends on Pinterest and how to create attention-grabbing images.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
If so, look no further.
In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs.
You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
#1: Producing Enough Content Is Top Challenge
In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.
Are you wondering, “How does social media work differently for B2B businesses?”
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.
Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.
In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.
The following article is based on new social media research studies.
These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.
#1: Know Where Your Customers Spend Their Time
Google+ is a relatively new platform for businesses and marketers.
While the concept of circles is a great way to keep in touch and interact directly with a specific niche, there’s one feature that doesn’t seem to get that much press, and is actually quite beneficial to businesses. It’s called Ripples.
What is Google Ripples?
Ripples is a feature that shows you interactive graphs of everyone who has shared a specific post. Ripples is only available on posts that are sent out to “Public” and only displays those who shared the post publicly.
#1: More frequent blog posts bring greater traffic and leads
C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can’t put it back and you have to keep feeding it. The question is how often do you need to feed your blog to get real results?
HubSpot found in their 2011 State of Inbound Marketing report that a vast majority of bloggers post once per week, with a significant 29% only posting monthly or less.