How to Use Facebook Places and Facebook Deals for Local Business

social media expert interviewWelcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook marketing for local businesses.

Mari explains how Facebook Places and Deals work, why you should pay attention to them and how you can use them to grow your local business.

Share your feedback and see the show notes!


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Want to Grow a Loyal Fan Base? Four Experts Tell You How

social media expert interviewAre you looking for new strategies to build a loyal fan base? Wondering how to engage with readers and experts?

Social Media Examiner will host a free online broadcast Monday, June 6.

You’ll be able interact live with four marketing experts over three hours of free online video broadcasts.

Join Michael Stelzner (author, Launch), Mari Smith (co-author, Facebook Marketing), Joe Pulizzi (co-author, Get Content Get Customers) and Jay Baer (co-author, The Now Revolution) for three hours of FREE live instruction. You can ask all of your content, relationship and social media marketing questions live.

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How to Measure Your Facebook Engagement

social media how toAre you wondering if your Facebook content is connecting with people?

Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.

In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all.  To know more about Facebook engagement, check out this two-part post here and here.

The News Feed

Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.

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Top Marketing Tips For Updated Facebook Pages

social media expert interviewAre you struggling to understand how to get the most out of your Facebook Page after the recent upgrade?  Do you want to know how to build your brand through Facebook Pages?

Then be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.

In this episode, Mari gives you an in-depth look at Facebook Fan Pages, all the recent changes, what they mean to you and lots of new Facebook marketing tips.

Share your feedback and see the show notes below!

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8 Hot Social Media Tips From Eight Industry Experts

social media how toAre you looking for some creative ideas to enhance your social media activities? If so, look no further.

To help you lay down tracks for social media success, here’s a solid list of strategies from eight top social media experts. Take a look, ask yourself what tips you can use and start reaping the rewards of real success.

#1: Offer live events on Facebook

mari smith“To provide additional value and fresh ways for your fans to interact with you, periodically conduct live chat sessions or live webinars or teleseminars. My co-author of Facebook Marketing: An Hour a Day, Chris Treadaway, and I recently conducted what we called a ‘flash chat’ in order to crowdsource content for version two of our book,” explained Mari Smith.

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Facebook Promotions: What You Need to Know

social media how toAre you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you?

Look no further.  This article will provide an in-depth look at Facebook’s promotional rules.

The Tricky Rules

Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.

For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities).

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22 Hot New Social Media Tools Worth Exploring

social media toolsAre you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.

What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:

  • Tools for pictures, video, audio and screen capture
  • Tools to measure and track results
  • Tools to manage content
  • Blogging tools
  • Twitter tools
  • Other social media tools

Try them out. And be sure to report back here with your thoughts.

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8 Ways to Find Great Social Media Content

social media expert interviewDo you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?

Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.

In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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How to Create Your Personal Social Media Brand

social media expert interviewIn this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.

You’ll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.

Be sure to check out the takeaways below after you watch the video.

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