Recently I interviewed my very good friend Mari Smith, the “Queen of Facebook.” She’s coauthored the most popular book on Facebook called Facebook Marketing: An Hour a Day and has an exciting new book on relationship marketing.
She now has a brand-new hot book out called, The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web.
Catch the full interview (audio) at the end of this article.
Mike: Your new book is called The New Relationship Marketing, and I want to key in on the word “new.” What’s new about relationship marketing?
Mari: Well, first of all, the phrase relationship marketing was coined way back in the ’80s by a professor, and I have for 10 years—long before Facebook was even on the map—called myself a “relationship marketing specialist.” And I love that term because to me it transcends the medium. It’s all about people doing business with people.
Did you know that 90% of the people who click your Facebook fan page don’t come back to your Facebook page? They are more likely to read your content in their own Facebook news feed IF you know how to make sure it shows up there…
After you watch this video, share your feedback and see the show notes below!
Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook marketing for local businesses.
Mari explains how Facebook Places and Deals work, why you should pay attention to them and how you can use them to grow your local business.
Share your feedback and see the show notes!
Social Media Examiner will host a free online broadcast Monday, June 6.
You’ll be able interact live with four marketing experts over three hours of free online video broadcasts.
Join Michael Stelzner (author, Launch), Mari Smith (co-author, Facebook Marketing), Joe Pulizzi (co-author, Get Content Get Customers) and Jay Baer (co-author, The Now Revolution) for three hours of FREE live instruction. You can ask all of your content, relationship and social media marketing questions live.
Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.
In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all. To know more about Facebook engagement, check out this two-part post here and here.
The News Feed
Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.
Then be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.
In this episode, Mari gives you an in-depth look at Facebook Fan Pages, all the recent changes, what they mean to you and lots of new Facebook marketing tips.
Share your feedback and see the show notes below!
To help you lay down tracks for social media success, here’s a solid list of strategies from eight top social media experts. Take a look, ask yourself what tips you can use and start reaping the rewards of real success.
#1: Offer live events on Facebook
“To provide additional value and fresh ways for your fans to interact with you, periodically conduct live chat sessions or live webinars or teleseminars. My co-author of Facebook Marketing: An Hour a Day, Chris Treadaway, and I recently conducted what we called a ‘flash chat’ in order to crowdsource content for version two of our book,” explained Mari Smith.
Look no further. This article will provide an in-depth look at Facebook’s promotional rules.
The Tricky Rules
Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.
For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities).
Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.
What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:
- Tools for pictures, video, audio and screen capture
- Tools to measure and track results
- Tools to manage content
- Blogging tools
- Twitter tools
- Other social media tools
Try them out. And be sure to report back here with your thoughts.