Are you trying to figure out how content can improve your sales?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy.
Marcus shares insights into the struggles marketers have to get results from business blogging. You’ll learn what to focus your efforts on and a few simple tactics that will work.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter.
The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money.
In this article I’ll discuss 4 ways companies can create blog content to bring in more sales. Adapt the principles here to your industry or niche to get more business with your company’s blog.
#1: Teach With Story and Sell With Subtleness
How do you feel when the author replies?
As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.
There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.
Is it working for you?
If you said “no,” I wouldn’t be surprised.
But it doesn’t need to be that way.
Keep reading to discover why many blogs fail and what you can do to boost your traffic and brand.
What’s Wrong With Blogs?
This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.
Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.
They refuse to tell consumers the answers to the questions they most want answered. And it is because of this approach we so often hear the phrase, “Yeah, our company tried blogging, but it didn’t work for us.”
Do you openly reveal your pricing online?
We know that if we look hard enough online, we can usually find what we’re looking for.
And that includes the price of any product or service.
Are you struggling to get the support you need?
And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company.
- In some cases, the CEO thinks the idea is frivolous.
- In others, management has their doubts.
- And in a large majority of companies, employees have no understanding of what social media is, what it does and how they can play a role in its success.
Marcus shares the content strategy he used to increase sales for his pool business. He shows the connection between your blog content and your business growth.
You’ll also discover why content is the soul of your business and is the best sales tool you own.
Be sure to check out the takeaways below after you watch the video.
Does your business blog?
Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value?
Keep reading. This article will help you (or someone you know) understand the value of a business blog.
Is Google the Only Reason to Blog?
I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?
For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!”
That’s what this article is all about. There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there.