Is your current Customer Relationship Management process inefficient?
A fine-tuned social customer service strategy increases customer engagement.
In this article I’ll share four easy steps for developing a social CRM strategy.
Why a Social Media CRM Strategy?
Just about everybody uses social media in their daily lives. Why not use those online gathering places as an outlet for customer service?
Do you know how your company can benefit from them?
Google’s +Post ads give your content assets massive visibility.
In this article you’ll discover what +Post ads are and how you can use them to promote your content to an even wider audience.
What Are +Post Ads?
Your audience is bombarded with more content than they can consume (Mark Schaefer calls it content shock). That information overload is blocking your visibility and marketing efforts.
You may be creating compelling content with blog posts, infographics, images or videos, but that content is limited by the walls of social media channels and your existing readers.
Tracking social mentions, finding interesting content and following industry news is important, but time-consuming.
In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done.
Why Social Listening?
To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen.
As you probably know from experience, social listening can be a job in and of itself, nevermind your other social media marketing duties.
Do you want to create a strong social media content strategy?
Are you looking for tools to help you analyze the content on your competitors’ social media profiles?
To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.
In this article I’ll share how to perform a social media audit to build a successful social media content strategy.
#1: Identify Your Competitors
Most businesses have already identified the main players in their industry by searching Google or social networks.
If you don’t already have a list of competitors at hand, just search for your site on SEMrush to see a list of related providers. SEMrush automatically sorts them by competition level based on how many common keywords the sites rank for in Google.