Do you run social media for a large company?
Maintaining a uniform social media presence in a complex organization is a tall order.
In this article I’ll share five key elements for managing company-wide social media.
#1: Be Consistent
Managing social media in a complex organization isn’t easy. There are multiple departments and divisions, multiple leaders, multiple policies–all of which can lead to confusion and frustration.
Are you looking to simplify management of your social activities? If so, then Ifttt is for you.
Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.
Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.
With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.
Social media isn’t something that we’re born to do. Yes, we’re social creatures by nature, but let’s face it… you were plenty busy before Twitter, Facebook, and LinkedIn came along.
The truth is, most marketers simply don’t have the time to use all of these tools on a daily basis.
So the trick is to create and maintain a social media presence in as little time as possible, while remaining effective and worthwhile.
As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.
It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.