Are you wondering how you can increase your audience loyalty through engagement?
To learn the importance of engagement, I interview Danny Iny for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Danny shares his techniques for increasing engagement, which engenders loyalty in his audience.
You’ll find out how to define engagement in your business, the benefits of it and how to get started.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you think likeability should even play a role in business decisions?
If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ The two are not the same thing.
In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable.
Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki
The Jobs Paradox
Steve Jobs was clearly a visionary with a brilliant mind. But he is often described as having been an egomaniac and ‘hard to work with.’
When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died:
Nike makes some of the best products in the world—products that you lust after. But you also make a lot of crap. Just get rid of the crap and focus on the good stuff.
Jobs didn’t play nice, but he had the type of honesty and clarity of vision that drew people to him, made him believable and even likeable, in his own way.
Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.
And the result was a detailed marketing plan for that channel.
Suppose the marketing channel was social media? And suppose he only charged you $30?
Would you accept his offer? I thought you might.
The consultant is Dave Evans, a communications expert who now focuses on using social media to market goods and services. His 400-page book is Social Media Marketing an Hour a Day. Here’s a comprehensive review of some of the main tips from this excellent book.