3 Ways to Prepare Your Business for Social Search

social media how toIs your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.

The Emergence of Social Search

Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.

It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.

What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content.

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5 Ways to Use Twitter to Connect With Local Customers

social media how toDoes your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood?

You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood?

Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know. This makes Twitter the ideal tool for infiltrating your neighborhood.

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Using Social Media to Grow Your Local Businesses

social media expert interviewIn this video I interview Bryan Elliott, founder of Linked OC. The “OC” stands for Orange County and Linked OC is a local organization servicing the local Orange County area.

Bryan shares how he built a 5,000 strong local community organically thanks to social media. You’ll also discover how Bryan uses a mix of live events, social media and geo-location services for hyper-local marketing.

Be sure to check out the takeaways below after you watch the video.

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5 Ways to Develop Meaningful LinkedIn Connections

social media how toAre you on LinkedIn?  Did you setup an account there years ago but rarely leverage your contacts?  Perhaps you’re a LinkedIn regular, but you want to take your your efforts to the next level?

This article will reveal five ways you can build meaningful relationships on LinkedIn that will lead to business opportunities.

Is LinkedIn Not Working For You?

Up to this point, you’ve probably focused on building up your connections to grow your online influence and visibility. However, the greater challenge lies in actually going deeper with those connections that you’ve made online. If you’re simply connected to someone but have no further dialogue, what have you really accomplished?

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10 Ways to Cut Through the Social Media Noise and Be Heard

social media how to

Once you find time for social media and move from social chatter to using social media for a purpose, you’ll see firsthand how difficult it can be to get noticed.

You might be using social media for marketing, campaigning or bringing attention to a worthy cause, but you’ll be battling against every other person who has the same intention or is just there for a fun time.

How do you cut through all the social media noise and get people to notice what you have to say?

Fact is, it’s not always easy.  To help you, here are 10 ways to make your message more likely to get noticed

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How to Drive More Customers to Your Local Business With Social Geotagging

social media how toDo you run a local business?  Maybe a restaurant, coffee shop or retail outlet?  Do you want a fun way to encourage repeat traffic to your businessDoes the idea of your customers talking about your business to all their friends sound interesting? If so, you need to pay attention to Foursquare and Geotagging.

What is Geotagging?

Simply put, geotagging is the process of attaching geographical data (longitude and latitude) to photographs, videos, websites, status updates and even emails.  This geotagged data shows where the photos, videos, etc., were created or modified.

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