The Emergence of Social Search
Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.
It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.
You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood?
Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know. This makes Twitter the ideal tool for infiltrating your neighborhood.
Bryan shares how he built a 5,000 strong local community organically thanks to social media. You’ll also discover how Bryan uses a mix of live events, social media and geo-location services for hyper-local marketing.
Be sure to check out the takeaways below after you watch the video.
Are you on LinkedIn? Did you setup an account there years ago but rarely leverage your contacts? Perhaps you’re a LinkedIn regular, but you want to take your your efforts to the next level?
This article will reveal five ways you can build meaningful relationships on LinkedIn that will lead to business opportunities.
Is LinkedIn Not Working For You?
Up to this point, you’ve probably focused on building up your connections to grow your online influence and visibility. However, the greater challenge lies in actually going deeper with those connections that you’ve made online. If you’re simply connected to someone but have no further dialogue, what have you really accomplished?
You might be using social media for marketing, campaigning or bringing attention to a worthy cause, but you’ll be battling against every other person who has the same intention or is just there for a fun time.
How do you cut through all the social media noise and get people to notice what you have to say?
Do you run a local business? Maybe a restaurant, coffee shop or retail outlet? Do you want a fun way to encourage repeat traffic to your business? Does the idea of your customers talking about your business to all their friends sound interesting? If so, you need to pay attention to Foursquare and Geotagging.
What is Geotagging?
Simply put, geotagging is the process of attaching geographical data (longitude and latitude) to photographs, videos, websites, status updates and even emails. This geotagged data shows where the photos, videos, etc., were created or modified.