10 Ways to Find More Local Facebook Fans

social media how to Are you a small business using Facebook?

Do you need ideas to reach your local Facebook audience?

If you’re a small business you need to localize your marketing efforts to reach your real customers.

In this article I’ll share 10 ways you can encourage your local community to find and like you on Facebook.

Why Local Facebook Fans?

If you’re a local small business, you’re likely most interested in customers in your area, not those scattered around the country or globe. While Facebook provides ample opportunity to increase brand awareness and visibility, it can reach beyond your targeted audience, costing you time and money.

find local facebook fans

What you need to know to find local Facebook fans.

When you focus your Facebook marketing efforts on your local community, you become more visible to the people you want to reach. Your interactions with your community as a whole and how you bring that relationship to Facebook establish your business as reliable, trustworthy and influential.

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26 Tips for Getting Started With Social Media Marketing

social media how toAre you looking to get started with social media marketing?

Do you want to reexamine how you’ve been using social networks?

In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.

#1: Assess and Reassess

One way to assess whether to use one of the “big four” social networking sites as Samson Lov refers to Facebook, LinkedIn, Twitter and Google+, is by looking at the statistics—number of users on each network.

Statistical data is an interesting factor to look at while you decide where to build presences. However, keep in mind it’s one of many perspectives. Some social networking sites may make more sense for your business than others. We’ll discuss this further in Tip #19, Start Somewhere and Start Small.

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Mobile Marketing With QR Codes and MS Tags

social media toolsConsumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift.

More than 50% of all local web searches take place with mobile devices.

That spells opportunity for businesses that have a mobile marketing strategy.

Does your business have a mobile strategy?

Why QR codes/MS tags?

Success with mobile marketing starts with understanding your customers and then implementing an appropriate strategy. Although some marketers are known to embrace new technologies without first considering their full impact on the consumer.

This has proved to be true with QR codes.  Notwithstanding the buzz surrounding QR codes’ ineffective applications have chilled some of the enthusiasm for their use as mobile marketing triggers. To help solve this problem, technology giant Microsoft, creators of the MS tag technology that competes with QR, has stepped forward.

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How to Turn Your Local Customers Into Raving Fans

social media expert interviewIn this video I interview Ramon De Leon, the managing partner of six Domino’s Pizza franchises in Chicago. As you can imagine, this is a very competitive market. But Ramon uses some unique social media marketing tactics that make the difference.

Ramon shares these marketing tips and shows businesses how to use social media to attract local customers and turn them into raving fans.

Be sure to check out the takeaways below after you watch the video.

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5 Ways to Use Twitter to Connect With Local Customers

social media how toDoes your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood?

You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood?

Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know. This makes Twitter the ideal tool for infiltrating your neighborhood.

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News For Local Businesses: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Deals Go LocalBusinesses can now offer discounts to their local markets through Facebook Deals. And Facebook will be publishing these Deals stories in the Facebook feeds of your customers. This new service puts Facebook into direct competition with Groupon.

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Using Social Media to Grow Your Local Businesses

social media expert interviewIn this video I interview Bryan Elliott, founder of Linked OC. The “OC” stands for Orange County and Linked OC is a local organization servicing the local Orange County area.

Bryan shares how he built a 5,000 strong local community organically thanks to social media. You’ll also discover how Bryan uses a mix of live events, social media and geo-location services for hyper-local marketing.

Be sure to check out the takeaways below after you watch the video.

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