10 Ways to Market Your Business With Foursquare

social media how toAre you wondering how Foursquare could help your business?

Are you interested in rewarding your loyal customers?

To this end, Foursquare is the ideal platform to bridge the gap between your offline and online audience in an affordable and scalable way.

Why Foursquare?

As the leading location-based social network, Foursquare offers a plethora of opportunities for businesses both big and small.

There are many alternatives to using Foursquare, but when it comes to location-focused social apps, Foursquare is the king of location with its 20 million users and robust features for users and businesses alike.

foursquare for business

There are 20 million people using Foursquare to connect with places. Don't miss this opportunity to connect your online and offline experiences.

People use Foursquare to check into locations they’ve visited by using the app on their mobile phones. Once they’ve checked into a location, it can be shared with their Foursquare friends, Facebook friends and Twitter followers.

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7 Ways to Use Yelp to Improve Your Local Business

social media how toAre you wondering how to best use Yelp for your business?

If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence.

Launched back in 2004, Yelp continues to be the go-to resource for millions of visitors looking for information about local businesses.

Is your business doing all that it can to attract new customers from the ever-growing audience on Yelp?

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The Yelp brand—your customers trust it, so your business should embrace it!

Whether you’ve been active on Yelp in the past or you’re starting a new business, this article will bring you up to speed on the Yelp of today and offer seven ways your business can improve its presence on Yelp.

Why Focus on Yelp?

You might be thinking, “Shouldn’t I focus my efforts on learning the latest tips about Pinterest and other cutting-edge social platforms? Isn’t Yelp old news?”

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How Small Businesses Should Adapt to Social Media

social media expert interviewIn this video I interview John Jantsch, founder of Duct Tape Marketing and author of the books Duct Tape Marketing and The Referral Engine.

John shares great tips for small businesses to get more out of social media. He also identifies the key social media trends to focus on to make your marketing simple and effective in bringing in more money.

Be sure to check out the takeaways below after you watch the video. Also keep reading to learn how you can win private coaching with John.

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How to Connect With Local Customers Via Facebook

social media expert interviewIn this video I interview Dennis Yu, CEO of BlitzLocal, an agency that does Facebook advertising for businesses with a local presence.

Dennis shares tips on how to set up a successful Facebook strategy for local businesses.

Be sure to check out the takeaways below after you watch the video.

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How to Use Facebook Places and Facebook Deals for Local Business

social media expert interviewWelcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook marketing for local businesses.

Mari explains how Facebook Places and Deals work, why you should pay attention to them and how you can use them to grow your local business.

Share your feedback and see the show notes!


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How to Turn Your Local Customers Into Raving Fans

social media expert interviewIn this video I interview Ramon De Leon, the managing partner of six Domino’s Pizza franchises in Chicago. As you can imagine, this is a very competitive market. But Ramon uses some unique social media marketing tactics that make the difference.

Ramon shares these marketing tips and shows businesses how to use social media to attract local customers and turn them into raving fans.

Be sure to check out the takeaways below after you watch the video.

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Engage or Die: The Future of Social Media?

social media expert interviewIn this video I interview Brian Solis author of the best selling book Engage! Brian shares how his Social Media Manifesto became a rallying cry and led to the ”Engage or Die” slogan he now uses on his website.

You’ll also learn why social media can do more for businesses today and what businesses need to look for in geo-location tools. There are more opportunities today for businesses to engage with their customers and Brian gives you insights into how to convert this engagement into sales.

Be sure to read the takeaways below and leave your comments after you’ve watched the video.

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Why Foursquare Drives Business: What You Need to Know

social media how toFor the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend.

Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. All of which make the Internet more useful to small business than it has ever been before.

Imagine being a hotel owner with several rooms available at 8 o’clock one evening. You know there are a couple of big events happening in town and people are going to be looking for rooms to “sleep it off.” Because of location-based services like Foursquare and Gowalla, you can now advertise a special for those rooms to people who are close enough to take advantage of it.

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How to Drive More Customers to Your Local Business With Social Geotagging

social media how toDo you run a local business?  Maybe a restaurant, coffee shop or retail outlet?  Do you want a fun way to encourage repeat traffic to your businessDoes the idea of your customers talking about your business to all their friends sound interesting? If so, you need to pay attention to Foursquare and Geotagging.

What is Geotagging?

Simply put, geotagging is the process of attaching geographical data (longitude and latitude) to photographs, videos, websites, status updates and even emails.  This geotagged data shows where the photos, videos, etc., were created or modified.

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