social media how toDo you use Pinterest to build relationships with your audience?

Do you want to strengthen ties with your local community?

Including a strong geographic focus in your Pinterest marketing can help you create more visibility with people who live or are interested in your locale.

In this article you’ll discover how to use Pinterest to connect with a local audience.

pinterest local audience targeting

Discover how to connect with a local audience using Pinterest.

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social media how toWant to increase your visibility in your local market?

Wondering how social media can help?

When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world.

In this article you’ll discover how to connect with local customers on the top social media networks.

use social media to connect with local customers

Discover how to connect with local customers via the top social media networks.

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social media how toWant to connect with local customers on Pinterest?

Wondering how to drive foot traffic with Pinterest?

Pinterest offers local businesses a way to cultivate relationships with prospects and customers who are primed to walk through your door.

In this article you’ll discover how to use Pinterest to market a local business.

local business marketing on pinterest

Discover how to use Pinterest for local business marketing.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Separates Google+ From Its Products and Services: Over the coming months, Google plans to “move some features that aren’t essential to an interest-based social experience out of Google+” and eliminate the need for a Google+ profile to “share content, communicate with contacts, create a YouTube channel and more, all across Google.”

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Do you own or manage a local business?

Are you leveraging the full power of online reviews?

To discover how to leverage online review services, I interview Martin Shervington.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Martin Shervington, one of the world’s leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google’s services.

Martin will explore online reviews for local businesses.

You’ll discover how to get reviews for your business, as well as how to respond to negative reviews.

podcast 156 martin shervington online reviews

Listen as Martin Shervington shares what marketers need to know about online reviews for local businesses.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe on iPhone.

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social media how toDo you have a Facebook page for your local business?

Are you looking for ways to reach your customers on Facebook?

Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging.

In this article you’ll discover nine ways to use Facebook to get more local exposure for your business.

create facebook visibility for local business

Discover how to create Facebook visibility of your local business.

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social media how toDo you advertise on Facebook?

Looking for ways to get your ads in front of the right people?

With Facebook, you can set up location ad targeting for a specific address.

You can then refine that audience to people who live in, have recently been to or are traveling in that area.

In this article you’ll discover how to use Facebook’s advanced location targeting to drive engagement for your business.

facebook advanced location targeting

Discover how to use Facebook advanced location targeting for more engagement.

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social media how toAre you wondering how Foursquare could help your business?

Are you interested in rewarding your loyal customers?

To this end, Foursquare is the ideal platform to bridge the gap between your offline and online audience in an affordable and scalable way.

Why Foursquare?

As the leading location-based social network, Foursquare offers a plethora of opportunities for businesses both big and small.

There are many alternatives to using Foursquare, but when it comes to location-focused social apps, Foursquare is the king of location with its 20 million users and robust features for users and businesses alike.

foursquare for business

There are 20 million people using Foursquare to connect with places. Don't miss this opportunity to connect your online and offline experiences.

People use Foursquare to check into locations they’ve visited by using the app on their mobile phones. Once they’ve checked into a location, it can be shared with their Foursquare friends, Facebook friends and Twitter followers.

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social media how toAre you wondering how to best use Yelp for your business?

If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence.

Launched back in 2004, Yelp continues to be the go-to resource for millions of visitors looking for information about local businesses.

Is your business doing all that it can to attract new customers from the ever-growing audience on Yelp?

yelp logo

The Yelp brand—your customers trust it, so your business should embrace it!

Whether you’ve been active on Yelp in the past or you’re starting a new business, this article will bring you up to speed on the Yelp of today and offer seven ways your business can improve its presence on Yelp.

Why Focus on Yelp?

You might be thinking, “Shouldn’t I focus my efforts on learning the latest tips about Pinterest and other cutting-edge social platforms? Isn’t Yelp old news?”

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