Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Google Separates Google+ From Its Products and Services: Over the coming months, Google plans to “move some features that aren’t essential to an interest-based social experience out of Google+” and eliminate the need for a Google+ profile to “share content, communicate with contacts, create a YouTube channel and more, all across Google.”
Are you leveraging the full power of online reviews?
To discover how to leverage online review services, I interview Martin Shervington.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Martin Shervington, one of the world’s leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google’s services.
Martin will explore online reviews for local businesses.
You’ll discover how to get reviews for your business, as well as how to respond to negative reviews.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Are you looking for ways to reach your customers on Facebook?
Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging.
In this article you’ll discover nine ways to use Facebook to get more local exposure for your business.
Looking for ways to get your ads in front of the right people?
With Facebook, you can set up location ad targeting for a specific address.
You can then refine that audience to people who live in, have recently been to or are traveling in that area.
In this article you’ll discover how to use Facebook’s advanced location targeting to drive engagement for your business.
Are you interested in rewarding your loyal customers?
To this end, Foursquare is the ideal platform to bridge the gap between your offline and online audience in an affordable and scalable way.
As the leading location-based social network, Foursquare offers a plethora of opportunities for businesses both big and small.
There are many alternatives to using Foursquare, but when it comes to location-focused social apps, Foursquare is the king of location with its 20 million users and robust features for users and businesses alike.
People use Foursquare to check into locations they’ve visited by using the app on their mobile phones. Once they’ve checked into a location, it can be shared with their Foursquare friends, Facebook friends and Twitter followers.
If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence.
Launched back in 2004, Yelp continues to be the go-to resource for millions of visitors looking for information about local businesses.
Is your business doing all that it can to attract new customers from the ever-growing audience on Yelp?
Whether you’ve been active on Yelp in the past or you’re starting a new business, this article will bring you up to speed on the Yelp of today and offer seven ways your business can improve its presence on Yelp.
Why Focus on Yelp?
You might be thinking, “Shouldn’t I focus my efforts on learning the latest tips about Pinterest and other cutting-edge social platforms? Isn’t Yelp old news?”
John shares great tips for small businesses to get more out of social media. He also identifies the key social media trends to focus on to make your marketing simple and effective in bringing in more money.
Be sure to check out the takeaways below after you watch the video. Also keep reading to learn how you can win private coaching with John.
Dennis shares tips on how to set up a successful Facebook strategy for local businesses.
Be sure to check out the takeaways below after you watch the video.
Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook marketing for local businesses.
Mari explains how Facebook Places and Deals work, why you should pay attention to them and how you can use them to grow your local business.
Share your feedback and see the show notes!