Do you want to tap into the social power of mobile users?
Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.
Mobile is unavoidable—that much is clear.
Leveraging these mobile social networks can be challenging.
In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.
#1: Tweak Your Facebook Activities for Mobile Users
Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.
However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.
The term is SoLoMo and it stands for “social, local and mobile.”
What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.
The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.