Do you want a more interactive experience with your audience?
Hangouts are changing the way brands connect with audiences to share advice, interview influencers and more.
In this article you’ll find 10 ways you can entice your audience to join you in real time on your next Hangout on Air.
Why a Live Audience Matters
One of the most intriguing aspects of Google Hangouts on Air is how your live audience accesses your show. Each Hangout on Air is broadcast, recorded and uploaded to YouTube. You can even share your Hangout in real time on your website.
That kind of social media integration makes Google hangouts on air the future of broadcasting. The potential for viral expansion is enormous, especially if you have a live audience talking about your content on various platforms.
But what if you’re having trouble getting real-time viewers to your live Hangout event?
Use the following 10 methods to attract more attendees to your next Google Hangout on Air and every Hangout you produce thereafter.
#1: Use Consistent Branding
The power of consistent branding across platforms is unquestionable. Use a branded banner image (or theme) when you share your Google Hangout because it helps draw in viewers because they recognize you.
Chef Dennis Littley does this well with his Good Day Google+ Hangout series. His branded theme makes his updates immediately recognizable in the news stream and draws fans’ attention to his weekly show.
Three 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.
Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of Wreck & Salvage LLC. In addition to making customized videos for clients, they create a monthly, hour-long online video show called Tricorn.
But you won’t find them out on the town, shooting original videos of breaking news stories. They do that occasionally, but they are primarily “remixers” who take snips of existing videos and splice them together to create a mashup. And they broadcast many of these mashups on their show, streamed live on Livestream.
Can you see me now? Yes, seeing faces is really at the core of social media. New tools have recently emerged that allow you to broadcast multiple live talking heads over the Internet.
Here’s the cool part. They cost next to nothing and allow you to instantly communicate with hundreds of people. The marketing upside is huge here: quick video chats with groups of prospects, organized events and much more.
We conducted four live multi-guest video broadcasts for the launch of Social Media Examiner. In this article I’ll explain how we did it and share the tools we used so you can do this on your own.
How it Works
Are you launching a product or service? Looking to create a big social media splash? A new and powerful marketing idea is live video broadcasts with multiple guests. Think videophones with multiple people who the entire world can see. Then add public chat and integration with social media sites like Twitter and Facebook.