5 Ways to Use Snapchat for Business


social media how toAre you thinking of adding Snapchat to your social media marketing mix?

Interested in ways to use Snapchat to strengthen your brand?

With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.

In this article you’ll discover five ways to use Snapchat for business.

Why Snapchat?

With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. As you might already assume, 71% of Snapchat’s U.S. users fall into the 18 to 34 age range. Even if your audience doesn’t fall in that demographic, Snapchat is becoming a vital part of global marketing strategies.

snapchat for business

Discover how to use Snapchat for business.

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6 Ways to Use Live Streaming Video for Business


social media how toLooking for ways to boost engagement?

Have you considered live mobile streaming apps, like Meerkat and Periscope?

Live streaming video is a great way to interact with your audience in real time.

In this article you’ll discover six ways live streaming video helps you connect with your audience and increase engagement.

use live stream video for business

Discover six ways to use live stream video for business.

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How to Stream Live Google Hangouts on Air to YouTube


social media how toAre you using Google Hangouts on Air?

Do you want to know how to set up for live YouTube streaming?

Google Hangouts on Air and YouTube offer the benefit of recording your event while showing it in multiple places at the same time.

In this article you’ll discover how to stream your next Google Hangout on Air to YouTube.

Why

Google Hangouts on Air let you share live events on Google+, YouTube and your website, which means your audience can choose how to consume your content. This is particularly important since many mobile users prefer to watch video on YouTube.

#1: Prep Your YouTube Channel

Before you can stream a Hangout on Air to YouTube, you have to create a YouTube channel and set your preferences. Below are the steps to create a channel and prep it to stream and record your live Google Hangout on Air event.

stream live google hangouts on youtube

Discover how to stream live Google Hangouts on Air with YouTube.

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6 Reasons You Should Attend Social Media Marketing World


social media reviewsAre you wondering which marketing conferences you should attend?

Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you?

If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep reading.

In this article I’ll share six unique reasons why attending Social Media Marketing World will likely be the best marketing conference you’ve ever experienced, all supported by people who’ve actually been there.

attend smmw15

Here are 6 reasons to attend Social Media Marketing World 2015.

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How to Use Social Media to Promote an Event


social media how toAre you wondering how to promote an event with social media?

Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

In this article I’ll reveal seven creative ways to use social media to increase your chances for a gangbuster event.

Start With a Marketing Plan

The first thing you need to do is develop a high-level marketing plan. This will include answering the “who, what, where, when, why and how long” questions for your event.

Check out this video on how to create a marketing plan.

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10 Reasons You Should Attend Social Media Marketing World 2014


social media reviewsDo you attend conferences?

What if you could rub shoulders and soak in knowledge from the social media pros you follow online?

Imagine networking with 2,000 fellow marketers in beautiful San Diego, California.

Now add the waterfront Manchester Grand Hyatt, an opening-night party on a naval aircraft carrier and 60 expert-led sessions.

You can now bring this vision to reality.

Introducing Social Media Marketing World 2014…

Social Media Examiner founder and CEO Mike Stelzner and his team have prepared the social media marketing conference of the year—Social Media Marketing World 2014!

Running from Wednesday, March 26 through Friday, March 28, 2014 in San Diego, California, this in-person conference is designed to offer outstanding content infused with a truly social experience.

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4 Ways to Maximize the Social Media Presence at Your Next Event


social media how toDoes your business run events, conferences or similar meetings?

The ability for attendees to interact through social channels is a huge part of successful events.

Here are 4 ways to maximize the social media presence of your next event.

#1: Promote Your Hashtag Everywhere

A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.

When you are putting together materials for your event, everything should include the event hashtag.

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10 Ways to Use Social Media to Promote an Event


social media how toAre you wondering how to promote an event with social media?

Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event.

#1: Create Video People Will Share

Because events take place in person, they engage the senses in a way online content can’t.

Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends.

Check out this video from Social Media Marketing World 2013 for creative ideas.

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How to Build Powerful In-Person Networks From Your Social Contacts


social media how toWould you like to make lasting contacts from your social media friends and fans?

According to a Harvard Business Review blog post entitled, “Three New Networks for the Digital Age,” just having an online network isn’t enough.

In this post, I’ll explore steps you can take to turn those online contacts to offline business relationships. I’ll use the thought of heading to a large event or conference as the stake in the ground so you have a “when and where” for connecting with some of your online contacts.

Here are 8 things you can do to turn social media contacts into offline business relationships.

#1: Get Clear on Your Goals

Start out by using a tool like Evernote to capture some of your thoughts.

evernote

Evernote allows you to create your plans in a linear fashion.

Capture what you’re currently working on, your current goals, the people you think can help you move your goals forward and what you’re currently looking to learn. (You may or may not actually have a name for your direction, but a title will do—think of creating a networking persona.)

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