How To Manage Your Social Media Marketing In 10 Minutes Daily
Social media isn’t something that we’re born to do. Yes, we’re social creatures by nature, but let’s face it… you were plenty busy before Twitter, Facebook, and LinkedIn came along.
The truth is, most marketers simply don’t have the time to use all of these tools on a daily basis.
So the trick is to create and maintain a social media presence in as little time as possible, while remaining effective and worthwhile.
Here are three tips to manage your social media presence in as little as 10 minutes per day.
How Social Media Is Changing Publishing (a Merritt Colaizzi Interview)
In this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.
In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you’ll also get an inside look at SmartBrief’s publishing model.
The Art of Social Media Conversations (an Interview with Jason Falls)
In this video I interview Jason Falls, founder of Social Media Explorer. Jason is an expert in helping large corporations build social media strategies.
In this interview, Jason shares the biggest mistake businesses make when using social media. He also shows the similarities between social media and public relations, how to engage customers and his excellent insights into the future of social media.
After you watch the video, be sure to read the takeaways listed below and let us know what resonated with you most.
7 Tips for Driving Targeted Traffic With Twitter
Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
- Attention, engagement, conversation and recognition
- Spreading your message far and wide
- Prospects and subscriber opt-ins
- Customers, increased sales and leads
- Media and interviews, which lead to more attention
… and last but not least, an ego boost.
In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:
Is Real-Time Search Good for Businesses?
Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web.
With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next. Ziff Davis featured this blog post a while back. It got me thinking about the implications of the real-time web and how businesses can navigate through these rough waters.
How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview)
In this video I interview Ann Handley, Chief Content Officer for the 358,000 member organization MarketingProfs.
Ann talks about how she manages being the public face on Twitter for her organization. She also shares how her own Twitter strategy has evolved over the last 2 years.
In this video Ann also discusses the challenges of having employees represent your brands on social media and how to approach social media policies.
Chris Brogan’s Tips for Social Media Success (video)
In this video I interview Chris Brogan, author of the book Trust Agents (you can also check out his blog: chrisbrogan.com). Chris shares his advice to businesses starting with social media. The first 2 steps are listening and establishing a presence.
The pace is fast and this video is full of useful information. Be sure to read the list of takeaways below.
Social Media Monitoring 101, How to Get Started
You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.
But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:
Social Media Monitoring Is Listening
Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.
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